Trust in B2C e-commerce for the New Zealand Maori

Peszynski, Konrad J. 2005, Trust in B2C e-commerce for the New Zealand Maori, in Encyclopedia of information science and technology, Idea Group Reference, Hershey, Pa., pp.2882-2886.


Title Trust in B2C e-commerce for the New Zealand Maori
Author(s) Peszynski, Konrad J.
Title of book Encyclopedia of information science and technology
Editor(s) Khosrow-Pour, Mehdi
Publication date 2005
Series Volume 5
Start page 2882
End page 2886
Publisher Idea Group Reference
Place of Publication Hershey, Pa.
Keyword(s) B2C e-commerce
business-to-consumer
collectivism
e-commerce
electronic commerce
individualism
reputation
risk
trust
Summary This study was performed to allow an understanding of some of the elements of trust that are apparent to encourage the Mäori Internet shopper to feel comfortable to shop online. Mäori arrived in New Zealand from the Pacific over 1,000 years ago. Since then, New Zealand was colonised by Europeans in the 19th century. As a result, the Mäori have become a minority (Belich, 1996). That is, their culture, language and values have become secondary to those of the dominant European culture (Liu, Wilson, McClure & Higgins, 1999). Mäori have been defined as including “all those who identify themselves as belonging to the New Zealand Mäori ethnic group, either alone or in combination with any other ethnic group” (Statistics New Zealand, 1998, p. 94).
ISBN 159140553X
9781591405535
Language eng
Field of Research 080606 Global Information Systems
HERDC Research category D2 Reference work
Persistent URL http://hdl.handle.net/10536/DRO/DU:30013141

Document type: Book Chapter
Collection: School of Information and Business Analytics
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