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Occupying the crease: an exploration of youth cricket in New Zealand

Gaskin, Cadeyrn J. and Garland, Ron 2005, Occupying the crease: an exploration of youth cricket in New Zealand, European sport management quarterly, vol. 5, no. 4, pp. 357-379, doi: 10.1080/16184740500430215.

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Title Occupying the crease: an exploration of youth cricket in New Zealand
Author(s) Gaskin, Cadeyrn J.
Garland, Ron
Journal name European sport management quarterly
Volume number 5
Issue number 4
Start page 357
End page 379
Publisher Routledge
Place of publication London, England
Publication date 2005-12
ISSN 1618-4742
1746-031X
Summary Recruiting and retaining participants is a challenge that most sport administrators face. The present study examined motives for participation/discontinuation in cricket, propensity to play in the future, and the influence that various initiatives had on youths' propensities to play. A nationwide survey of 858 young New Zealand cricketers revealed six underlying motives for participating in cricket: team, competition, mastery, extrinsic rewards, fitness and being active, with the first three of these being the strongest predictors of propensity to play. Together the six motives explained 17% of the variance in propensity to play. None of the initiatives tested increased the likelihood of playing cricket for those who were currently involved. For those who had stopped playing, their reasons for ceasing were most likely to be the lure of other sports or activities. Nonetheless, initiatives that increased their chances of participating in cricket again were playing in a social competition, having better equipment, having less costly equipment, and being provided with the opportunity to meet top players. These findings have important implications for cricket administrators in terms of the management and promotion of youth cricket in New Zealand.
Language eng
DOI 10.1080/16184740500430215
Field of Research 111001 Aged Care Nursing
Socio Economic Objective 970111 Expanding Knowledge in the Medical and Health Sciences
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2005, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30013274

Document type: Journal Article
Collection: School of Nursing and Midwifery
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