The new product development process in Australian grocery organisations

Soldatos, Jerry and Hardy, Jurate 2007, The new product development process in Australian grocery organisations, VADYBA Management, vol. 14, no. 1, pp. 61-67.

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Title The new product development process in Australian grocery organisations
Author(s) Soldatos, Jerry
Hardy, Jurate
Journal name VADYBA Management
Volume number 14
Issue number 1
Start page 61
End page 67
Publisher Vilnius University
Place of publication Vilnius, Lithuania
Publication date 2007
ISSN 1833-3133
Keyword(s) new product development
Australian grocery organisations
organisational structure
Summary The idea that new product development is vital to many organisations'  business survival and growth is widely acknowledged. New products provide many business opportunities for organisations. The relationship between  new product development and business strategy is critical, as corporate  purpose and scope sets the guidelines for new product planning. This paper examines the new product development process in the Australian grocery organisations and the influence of strategic planning on new product  development. Top management’s skills and vision in addressing various  issues in new product development are vital to business success. The research findings highlighted the importance of top managements support during new product development phases. Creating an innovative culture within an organisation should be a management priority, so new product ideas can be generated from various levels in the organisation.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C3 Non-refereed articles in a professional journal
Copyright notice ©2007, Vilnius Gediminas Technical University
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Document type: Journal Article
Collections: Faculty of Business and Law
School of Management and Marketing
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