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The development of cultural entrepreneurs through new venture cases in the business classroom

Radbourne, Jennifer 2007, The development of cultural entrepreneurs through new venture cases in the business classroom, International journal of case method research & application, vol. 19, no. 1, pp. 1-8.

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Title The development of cultural entrepreneurs through new venture cases in the business classroom
Author(s) Radbourne, Jennifer
Journal name International journal of case method research & application
Volume number 19
Issue number 1
Start page 1
End page 8
Publisher World Association for Case Method Research & Application
Place of publication Needham, Mass.
Publication date 2007
ISSN 1554-7752
Summary Artists and workers in the creative industries who embody the essence of creativity are thwart by economic values in delivering their art work or creative concept to consumers. This is particularly evident for students in courses in creative industries who graduate with entrepreneurial aspirations, but not the means to pitch their creative concept or build the business model for the new venture. This paper analyses a university business course developed to take cultural entrepreneurs through venture building as a live case in the creative economy.
Language eng
Field of Research 190499 Performing Arts and Creative Writing not elsewhere classified
HERDC Research category CN.1 Other journal article
Persistent URL http://hdl.handle.net/10536/DRO/DU:30013581

Document type: Journal Article
Collection: School of Communication and Creative Arts
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