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How managers of televised sporting events should help sponsors to increase sales by integrating sponsorship and advertising

Smolianov, P. 2003, How managers of televised sporting events should help sponsors to increase sales by integrating sponsorship and advertising, in ESMC 2003 : Book of abstracts : 11th Eurpoean Sport Management Congress, Stockholm University College of Physical Education and Sports, Stockholm, Sweden, pp. 171-172.

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Title How managers of televised sporting events should help sponsors to increase sales by integrating sponsorship and advertising
Author(s) Smolianov, P.
Conference name European Sport Management Congress (11th : 2003 : Stockholm, Sweden)
Conference location Stockholm, Sweden
Conference dates 10-13 Sep. 2003
Title of proceedings ESMC 2003 : Book of abstracts : 11th Eurpoean Sport Management Congress
Publication date 2003
Start page 171
End page 172
Publisher Stockholm University College of Physical Education and Sports
Place of publication Stockholm, Sweden
Notes Conference Program : http://www2.rf.se/easm/files/%7BBE14A9AF-65C7-4371-A288-B65CFBC171F4%7D.doc
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910402 Management
HERDC Research category E3 Extract of paper
Copyright notice ©2003, Stockholm University College of Physical Education and Sports
Persistent URL http://hdl.handle.net/10536/DRO/DU:30013945

Document type: Conference Paper
Collection: School of Management and Marketing
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