Psychological antecedents of media consumption and information exposure

Stella, Jason and Adam, Stewart 2007, Psychological antecedents of media consumption and information exposure, in Marketing theory and practice in an inter-functional world : world marketing congress, Academy of Marketing Science, Verona, Italy, July 11-14, 2007, pp. 172-172.


Title Psychological antecedents of media consumption and information exposure
Author(s) Stella, Jason
Adam, Stewart
Conference name Academy of Marketing Science. World Marketing Congress (2007 : Verona, Italy)
Conference location Verona, Italy
Conference dates 11-14 Jul. 2007
Title of proceedings Marketing theory and practice in an inter-functional world : world marketing congress, Academy of Marketing Science, Verona, Italy, July 11-14, 2007
Editor(s) DeMoranville, Carol
Publication date 2007
Start page 172
End page 172
ISBN 0939783134
9780939783137
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 910403 Marketing
HERDC Research category E3 Extract of paper
Persistent URL http://hdl.handle.net/10536/DRO/DU:30014837

Document type: Conference Paper
Collection: School of Management and Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Access Statistics: 293 Abstract Views  -  Detailed Statistics
Created: Tue, 21 Oct 2008, 14:27:43 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.