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ANZMAC 2002 : conference proceedings

2002, ANZMAC 2002 : conference proceedings, Edited by Shaw, Robin, Adam, Stewart and McDonald, Heath, Melbourne, Victoria, 2-4 December 2002, Geelong, Vic., Deakin University.

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Title ANZMAC 2002 : conference proceedings
Contributor(s) Shaw, Robin
Adam, Stewart
McDonald, Heath
Conference, exhibition or event name Australian and New Zealand Marketing Academy Conference (2002 : Melbourne, Vic.)
Conference, exhibition or event location Melbourne, Victoria
Conference, exhibition or event dates 2-4 December 2002
Publication date 2002
Publisher Deakin University
Place of publication Geelong, Vic.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E4 Edited volume of conference proceedings
Copyright notice ©2002, ANZMAC
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Document type: Conference, Exhibition or Event
Collection: School of Management and Marketing
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