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e-marketing positioning your law practice

Adam, Stewart and Clark, Eugene 2002, e-marketing positioning your law practice, E.law practice, no. 15, pp. 51-53.


Title e-marketing positioning your law practice
Author(s) Adam, Stewart
Clark, Eugene
Journal name E.law practice
Issue number 15
Start page 51
End page 53
Publisher Thomson Legal and Regulatory Ltd
Place of publication Sydney, N.S.W.
Publication date 2002-07
ISSN 1445-2405
Keyword(s) computers
internet
law firms advertising
marketing
Summary Legal practices should measure aspects of their corporate reputation including image, reputation attributes and outcomes to be able to implement a successful marketing communication campaign - audience measurement allows information to be gathered about reach and frequency - building corporate websites which reach your target audience will increase revenue and earnings.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category M Media article
Persistent URL http://hdl.handle.net/10536/DRO/DU:30015217

Document type: Journal Article
Collection: School of Management and Marketing
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