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Hot marketing, cool profits / Roger Brooksbank

Adam, Stewart 2003, Hot marketing, cool profits / Roger Brooksbank, Australian financial review, pp. 62.

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Title Hot marketing, cool profits / Roger Brooksbank
Alternative title Book review: Hot marketing, cool profits
Author(s) Adam, Stewart
Journal name Australian financial review
Start page 62
Publisher John Fairfax and Sons
Place of publication Sydney, N.S.W.
Publication date 2003-02-14
ISSN 0404-2018
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category M Media article
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Document type: Journal Article
Collection: School of Management and Marketing
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