Marketing through televised sporting events

Smolianov, Peter 2001, Marketing through televised sporting events, in SMAANZ 2001 : global issues in sport management, Victoria University, Melbourne, Vic., pp. 1-1.

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Title Marketing through televised sporting events
Author(s) Smolianov, Peter
Conference name Sports Management Association of Australia and New Zealand. Conference (7th : 2001 : Melbourne, Vic.)
Conference location Melbourne, Vic.
Conference dates 29 November - 1 December 2001
Title of proceedings SMAANZ 2001 : global issues in sport management
Publication date 2001
Start page 1
End page 1
Publisher Victoria University
Place of publication Melbourne, Vic.
Language eng
Field of Research 150399 Business and Management not elsewhere classified
HERDC Research category L3 Extract of paper (minor conferences)
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Document type: Conference Paper
Collections: Faculty of Business and Law
School of Management and Marketing
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