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The impact of winning on customer satisfaction, repeat purchase intention & likelihood of product recommendation

Van Leeuwen, Linda and Quick, Shayne 2002, The impact of winning on customer satisfaction, repeat purchase intention & likelihood of product recommendation, in SMAANZ 2002 : the best of both worlds : 8th Annual Sport Management Association of Australia & New Zealand Conference : Book of Abstracts, Central Queensland University, School of Health and Human Performance, Rockhampton, Qld., pp. 41-41.

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Title The impact of winning on customer satisfaction, repeat purchase intention & likelihood of product recommendation
Author(s) Van Leeuwen, Linda
Quick, Shayne
Conference name Sport Management Association of Australia & New Zealand. Conference (8th : 2002 : Rockhampton, Qld.)
Conference location Rockhampton, Qld.
Conference dates 28-30 November 2002
Title of proceedings SMAANZ 2002 : the best of both worlds : 8th Annual Sport Management Association of Australia & New Zealand Conference : Book of Abstracts
Publication date 2002
Start page 41
End page 41
Publisher Central Queensland University, School of Health and Human Performance
Place of publication Rockhampton, Qld.
Language eng
Field of Research 150399 Business and Management not elsewhere classified
HERDC Research category L3 Extract of paper (minor conferences)
Persistent URL http://hdl.handle.net/10536/DRO/DU:30015618

Document type: Conference Paper
Collection: School of Management and Marketing
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