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The relationship between firm strategy and the use of market research

Bednall, David 2004, The relationship between firm strategy and the use of market research, in AMI 2004 : Winning strategies for your business, Australian Marketing Institute, [Melbourne, Vic.], pp. 32-32.


Title The relationship between firm strategy and the use of market research
Author(s) Bednall, David
Conference name Australian Marketing Institute. Conference (2004 : Melbourne, Vic.)
Conference location Melbourne, Vic.
Conference dates 21-22 October 2004
Title of proceedings AMI 2004 : Winning strategies for your business
Publication date 2004
Start page 32
End page 32
Publisher Australian Marketing Institute
Place of publication [Melbourne, Vic.]
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category L3 Extract of paper (minor conferences)
Persistent URL http://hdl.handle.net/10536/DRO/DU:30015748

Document type: Conference Paper
Collection: School of Management and Marketing
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