The relationship between firm strategy and the use of market research

Bednall, David 2004, The relationship between firm strategy and the use of market research, in AMI 2004 : Winning strategies for your business, Australian Marketing Institute, [Melbourne, Vic.], pp. 32-32.


Title The relationship between firm strategy and the use of market research
Author(s) Bednall, David
Conference name Australian Marketing Institute. Conference (2004 : Melbourne, Vic.)
Conference location Melbourne, Vic.
Conference dates 21-22 October 2004
Title of proceedings AMI 2004 : Winning strategies for your business
Publication date 2004
Start page 32
End page 32
Publisher Australian Marketing Institute
Place of publication [Melbourne, Vic.]
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category L3 Extract of paper (minor conferences)
Persistent URL http://hdl.handle.net/10536/DRO/DU:30015748

Document type: Conference Paper
Collection: School of Management and Marketing
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