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Thoroughbred horse racing spectators : motivations for attendance and identification of market segments

O'Keefe, Erica and Van Leeuwen, Linda 2004, Thoroughbred horse racing spectators : motivations for attendance and identification of market segments, in SMAANZ 10th Anniversary Conference, pp. 56-57.

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Title Thoroughbred horse racing spectators : motivations for attendance and identification of market segments
Author(s) O'Keefe, Erica
Van Leeuwen, Linda
Conference name Sports Management Association of Australia and New Zealand. Conference (10th : 2004 : Melbourne, Vic.)
Conference location Melbourne, Vic.
Conference dates 25-27 November 2004
Title of proceedings SMAANZ 10th Anniversary Conference
Publication date 2004
Start page 56
End page 57
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category L3 Extract of paper (minor conferences)
Persistent URL http://hdl.handle.net/10536/DRO/DU:30015795

Document type: Conference Paper
Collection: School of Management and Marketing
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Created: Wed, 12 Nov 2008, 13:08:02 EST

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