Securing major corporate sponsors : an AFL club perspective
Fuller, Paul and Turner, Paul 2005, Securing major corporate sponsors : an AFL club perspective, in SMAANZ 2005 : Proceedings of the 11th conference of the Sport Management Association of Australia and New Zealand : esssential elements of sport management, pp. 1-1.
Title
Securing major corporate sponsors : an AFL club perspective
SMAANZ 2005 : Proceedings of the 11th conference of the Sport Management Association of Australia and New Zealand : esssential elements of sport management