Sport sponsorship management : major Australian sponsor practices in objective setting and measurement

Karg, Adam 2007, Sport sponsorship management : major Australian sponsor practices in objective setting and measurement, in SMAANZ 2007 : 13th Sports Management Association of Australian and New Zealand Conference, pp. 1-1.


Title Sport sponsorship management : major Australian sponsor practices in objective setting and measurement
Author(s) Karg, Adam
Conference name Sports Management Association of Australian and New Zealand. Conference (13th : 2007 : Auckland, N.Z.)
Conference location Auckland, N.Z.
Conference dates 29 November-2 December 2007
Title of proceedings SMAANZ 2007 : 13th Sports Management Association of Australian and New Zealand Conference
Publication date 2007
Start page 1
End page 1
Language eng
Field of Research 150312 Organisational Planning and Management
HERDC Research category L3 Extract of paper (minor conferences)
Persistent URL http://hdl.handle.net/10536/DRO/DU:30015908

Document type: Conference Paper
Collection: School of Management and Marketing
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