Public relations, sophistry and the rhetoric of democracy

Mackey, Steve 2007, Public relations, sophistry and the rhetoric of democracy, in Complex Processes Research Group, Swinburne University, Melbourne, Vic., pp. 1-7.

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Title Public relations, sophistry and the rhetoric of democracy
Author(s) Mackey, Steve
Conference name Complex Processes Research Group Seminar (2007 : Melbourne, Vic.)
Conference location Melbourne, Vic.
Conference dates 12 September 2007
Title of proceedings Complex Processes Research Group
Publication date 2007
Start page 1
End page 7
Publisher Swinburne University
Place of publication Melbourne, Vic.
Summary The intention of this paper is to explain the activities of public relations in terms of rhetorical theory and the history of sophistry. There is a burgeoning field of study in the US which is incorporating much cultural and communication theory into both historical and contemporary perspectives on these two ancient arts. Consequently, an examination of the purposive communication activities of public relations offers an opportunity to involve semiotics as a central concept for analysing the creation and maintenance of democratic thought and institutions. This paper highlights Peircean semiotics in this respect and suggests the relevance of Peirce's notion of the 'Pragmatic Maxim' and his use of the concept of 'habit' in terms of how public relations might be said to 'cast' the quality of the democracy which we experience.
Language eng
Field of Research 150502 Marketing Communications
HERDC Research category L2 Full written paper - non-refereed (minor conferences)
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Document type: Conference Paper
Collections: Faculty of Arts and Education
School of Communication and Creative Arts
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