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Communication challenges for partner organisations

Birch, David 2008, Communication challenges for partner organisations. In McManus, Sue, Tennyson, Ros and Hayes, Maria (ed), Talking the walk: a communication manual for partnership practitioners, Prince of Wales Business Leaders Forum, London, England, pp.20-21.

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Title Communication challenges for partner organisations
Author(s) Birch, David
Title of book Talking the walk: a communication manual for partnership practitioners
Editor(s) McManus, Sue
Tennyson, Ros
Hayes, Maria
Publication date 2008
Chapter number 3
Total chapters 10
Start page 20
End page 21
Total pages 2
Publisher Prince of Wales Business Leaders Forum
Place of Publication London, England
Summary Many people not directly involved in developing, maintaining and evaluating business–community partnerships tend to assume that such partnerships are one of two types: an add-on to an organisation’s core business or a fundraiser for an NGO. There are lots of examples of these two categories of “partnership” around the world, but there are considerably fewer of a third type – where the partnership is part of “core business” and as such is deeply embedded in the more forward-looking companies and community organisations that implement them, and also achieves significant internal impact. This situation raises some interesting communication
challenges.
ISBN 1899159142
9781899159147
Language eng
Field of Research 200105 Organisational, Interpersonal and Intercultural Communication
Socio Economic Objective 950299 Communication not elsewhere classified
HERDC Research category B1 Book chapter
ERA Research output type B Book chapter
Copyright notice ©2008, International Business Leaders Forum on behalf of The Partnering Initiative.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016046

Document type: Book Chapter
Collection: School of Communication and Creative Arts
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Created: Thu, 12 Mar 2009, 08:33:09 EST by Leanne Swaneveld

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