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Working and fighting for progress, for prosperity, for society : brave new business worlds before and beyond corporate citizenship

Birch, David 2008, Working and fighting for progress, for prosperity, for society : brave new business worlds before and beyond corporate citizenship, Journal of corporate citizenship, vol. 29, Spring, pp. 25-32.

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Title Working and fighting for progress, for prosperity, for society : brave new business worlds before and beyond corporate citizenship
Author(s) Birch, David
Journal name Journal of corporate citizenship
Volume number 29
Season Spring
Start page 25
End page 32
Publisher Greenleaf Publishing
Place of publication Sheffield, England
Publication date 2008
ISSN 1470-5001
Keyword(s) Aldous Huxley
soul of business
soul-less business
transparency
Summary One of the things that many of us working in corporate citizenship tend to do is to assume that we are actually creating new agendas. Sometimes we do but, more often than not, other thinkers have been there before us. One such man worth revisiting in his extensive writings of over 60 years ago is Aldous Huxley, probably most famous to many for his novel Brave New World. This paper looks briefly at some of the things Huxley had to say that are relevant to our current thinking about the 'soul' of business and its relations to CSR and corporate citizenship.
Notes Reproduced with the specific permission of the copyright owner.
Language eng
Field of Research 150399 Business and Management not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2008, Greenleaf Publishing
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016054

Document type: Journal Article
Collections: School of Communication and Creative Arts
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.