Blueprinting perspective to managing giving Polonsky, Michael and Garma, Romana 2003, Blueprinting perspective to managing giving, in AMS 2003 : Academy of Marketing Science annual conference : Creating and delivering value in marketing : worldwide perspectives on a value-centric orientation, Academy of Marketing Science, Coral Gables, Fla., pp. 1-5. Attached Files Name Description MIMEType Size Downloads Title Blueprinting perspective to managing giving Author(s) Polonsky, Michael Garma, Romana Conference name Academy of Marketing Science. Conference (26th : 2003 : Washington D.C.) Conference location Washington D.C. Conference dates 28–31 May 2003 Title of proceedings AMS 2003 : Academy of Marketing Science annual conference : Creating and delivering value in marketing : worldwide perspectives on a value-centric orientation Editor(s) Spotts, Harlan E. Publication date 2003 Start page 1 End page 5 Publisher Academy of Marketing Science Place of publication Coral Gables, Fla. Summary This paper examines the potential of using service blueprinting to assist non-profit organizations in better managing their donation efficiency by identifying the complexities of the donation process from a customer perspective, which in turn should allow them to better meet the needs of those they seek to assist. A disregard of donors’ expectations in relation to the overall experience could potentially result in “dissatisfaction” and thus reductions in future donations to a given organization. ISBN 0939783258 9780939783250 ISSN 0149-7421 Language eng Field of Research 150503 Marketing Management (incl Strategy and Customer Relations) HERDC Research category E1.1 Full written paper - refereed ERA Research output type E Conference publication Persistent URL http://hdl.handle.net/10536/DRO/DU:30016247 Document type: Conference Paper Collections: School of Management and Marketing Higher Education Research Group   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Tue, 21 Apr 2009, 10:18:28 EST Tue, 21 Apr 2009, 10:23:53 EST Tue, 21 Apr 2009, 14:30:51 EST Thu, 11 Jun 2009, 15:42:26 EST Fri, 16 Oct 2009, 12:23:33 EST Thu, 05 Nov 2009, 10:04:35 EST Fri, 20 Nov 2009, 09:02:44 EST Wed, 06 Jan 2010, 13:11:56 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 588 Abstract Views, 0 File Downloads  -  Detailed Statistics Created: Tue, 21 Apr 2009, 10:18:25 EST by Rachael Wilson

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