Attitudes about work practices, time allocation and publication output: profiles of U.S. marketing academics
Polonsky, Michael, Juric, Biljana and Mankelow, Gary 2003, Attitudes about work practices, time allocation and publication output: profiles of U.S. marketing academics, Journal of marketing education, vol. 25, no. 3, pp. 218-230.
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This study examines attitudes of U.S.-based Academy of Marketing Science members toward teaching, research, participation in administration (including service), and academic promotional issues. Individuals were grouped using Ward’s and K-means clustering procedures, which revealed four groups—established academics, research-focused academics, less satisfied midcareer academics, and satisfied teachers. Clusters were further profiled according to the amount of time spent on teaching, research, and administration; research output; and individual demographic and institutional characteristics. Overall, clusters were generally dissatisfied with a range of work-related issues, with workload stress appearing as an issue that needs to be addressed within marketing academia.
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