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Attitudes about work practices, time allocation and publication output: profiles of U.S. marketing academics

Polonsky, Michael, Juric, Biljana and Mankelow, Gary 2003, Attitudes about work practices, time allocation and publication output: profiles of U.S. marketing academics, Journal of marketing education, vol. 25, no. 3, pp. 218-230.

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Title Attitudes about work practices, time allocation and publication output: profiles of U.S. marketing academics
Author(s) Polonsky, Michael
Juric, Biljana
Mankelow, Gary
Journal name Journal of marketing education
Volume number 25
Issue number 3
Start page 218
End page 230
Publisher SAGE
Place of publication Thousand Oaks, Calif.
Publication date 2003
ISSN 1552-6550
0273-4753
Summary This study examines attitudes of U.S.-based Academy of Marketing Science members toward teaching, research, participation in administration (including service), and academic promotional issues. Individuals were grouped using Ward’s and K-means clustering procedures, which revealed four groups—established academics, research-focused academics, less satisfied midcareer academics, and satisfied teachers. Clusters were further profiled according to the amount of time spent on teaching, research, and administration; research output; and individual demographic and institutional characteristics. Overall, clusters were generally dissatisfied with a range of work-related issues, with workload stress appearing as an issue that needs to be addressed within marketing academia.
Notes The final, definitive version of this article has been published in the Journal, Journal of Marketing Education, vol. 25 no. 3, 2003, © SAGE Publications Ltd by SAGE Publications Ltd at the Journal of Marketing Education page: http://jmd.sagepub.com/ on SAGE Journals Online: http://online.sagepub.com/
Field of Research 150305 Human Resources Management
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2003, SAGE
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016251
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