Australian coursework-focused marketing masters degrees : retraining, credentials or preparation for PhD?

Polonsky, Michael and Kidd, Jeffrey 2003, Australian coursework-focused marketing masters degrees : retraining, credentials or preparation for PhD?, in AMS 2003 : Academy of Marketing Science annual conference : Creating and delivering value in marketing : worldwide perspectives on a value-centric orientation, Academy of Marketing Science, Coral Gables, Fla., pp. 208-212.


Title Australian coursework-focused marketing masters degrees : retraining, credentials or preparation for PhD?
Author(s) Polonsky, Michael
Kidd, Jeffrey
Conference name Academy of Marketing Science. Conference (26th : 2003 : Washington D.C.)
Conference location Washington D.C.
Conference dates 28–31 May 2003
Title of proceedings AMS 2003 : Academy of Marketing Science annual conference : Creating and delivering value in marketing : worldwide perspectives on a value-centric orientation
Editor(s) Spotts, Harlan E.
Publication date 2003
Start page 208
End page 212
Publisher Academy of Marketing Science
Place of publication Coral Gables, Fla.
Summary Using a content analysis this paper examines entry requirements, degree structure and research opportunities within Australian marketing masters degrees. The study identifies that there is wide variation in offerings, indicating that different degrees are striving to achieve different objectives, i.e. training for PhD, advanced studies in marketing, conversion courses for those without marketing degrees or accreditation for those in the industry.
ISBN 0939783258
9780939783250
ISSN 0149-7421
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type E Conference publication
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016255

Document type: Conference Paper
Collections: School of Management and Marketing
Higher Education Research Group
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