Australian coursework-focused marketing masters degrees : retraining, credentials or preparation for PhD?
Polonsky, Michael and Kidd, Jeffrey 2003, Australian coursework-focused marketing masters degrees : retraining, credentials or preparation for PhD?, in AMS 2003 : Academy of Marketing Science annual conference : Creating and delivering value in marketing : worldwide perspectives on a value-centric orientation, Academy of Marketing Science, Coral Gables, Fla., pp. 208-212.
Attached Files
Name
Description
MIMEType
Size
Downloads
Title
Australian coursework-focused marketing masters degrees : retraining, credentials or preparation for PhD?
AMS 2003 : Academy of Marketing Science annual conference : Creating and delivering value in marketing : worldwide perspectives on a value-centric orientation
Using a content analysis this paper examines entry requirements, degree structure and research opportunities within Australian marketing masters degrees. The study identifies that there is wide variation in offerings, indicating that different degrees are striving to achieve different objectives, i.e. training for PhD, advanced studies in marketing, conversion courses for those without marketing degrees or accreditation for those in the industry.
ISBN
0939783258 9780939783250
ISSN
0149-7421
Language
eng
Field of Research
150503 Marketing Management (incl Strategy and Customer Relations)
Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.