Australian coursework-focused marketing masters degrees : retraining, credentials or preparation for PhD? Polonsky, Michael and Kidd, Jeffrey 2003, Australian coursework-focused marketing masters degrees : retraining, credentials or preparation for PhD?, in AMS 2003 : Academy of Marketing Science annual conference : Creating and delivering value in marketing : worldwide perspectives on a value-centric orientation, Academy of Marketing Science, Coral Gables, Fla., pp. 208-212. Attached Files Name Description MIMEType Size Downloads Title Australian coursework-focused marketing masters degrees : retraining, credentials or preparation for PhD? Author(s) Polonsky, Michael orcid.org/0000-0003-2395-1311 Kidd, Jeffrey Conference name Academy of Marketing Science. Conference (26th : 2003 : Washington D.C.) Conference location Washington D.C. Conference dates 28–31 May 2003 Title of proceedings AMS 2003 : Academy of Marketing Science annual conference : Creating and delivering value in marketing : worldwide perspectives on a value-centric orientation Editor(s) Spotts, Harlan E. Publication date 2003 Start page 208 End page 212 Publisher Academy of Marketing Science Place of publication Coral Gables, Fla. Summary Using a content analysis this paper examines entry requirements, degree structure and research opportunities within Australian marketing masters degrees. The study identifies that there is wide variation in offerings, indicating that different degrees are striving to achieve different objectives, i.e. training for PhD, advanced studies in marketing, conversion courses for those without marketing degrees or accreditation for those in the industry. ISBN 0939783258 9780939783250 ISSN 0149-7421 Language eng Field of Research 150503 Marketing Management (incl Strategy and Customer Relations) HERDC Research category E1.1 Full written paper - refereed ERA Research output type E Conference publication Persistent URL http://hdl.handle.net/10536/DRO/DU:30016255 Document type: Conference Paper Collections: School of Management and Marketing Higher Education Research Group   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Wed, 22 Apr 2009, 09:15:15 EST Wed, 22 Apr 2009, 09:19:04 EST Thu, 23 Apr 2009, 08:46:38 EST Thu, 11 Jun 2009, 15:30:59 EST Mon, 19 Oct 2009, 13:10:16 EST Thu, 05 Nov 2009, 10:21:05 EST Wed, 18 Nov 2009, 10:36:13 EST Fri, 20 Nov 2009, 09:04:06 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 702 Abstract Views, 0 File Downloads  -  Detailed Statistics Created: Wed, 22 Apr 2009, 09:15:12 EST by Rachael Wilson

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