Australian environmental alliances from an environmental NGOs perspective

Polonsky, Michael, Garma, Romana and Chia, Norman 2004, Australian environmental alliances from an environmental NGOs perspective, Journal of marketing theory & practice, vol. 12, no. 2, Spring, pp. 73-86.

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Title Australian environmental alliances from an environmental NGOs perspective
Author(s) Polonsky, MichaelORCID iD for Polonsky, Michael
Garma, Romana
Chia, Norman
Journal name Journal of marketing theory & practice
Volume number 12
Issue number 2
Season Spring
Start page 73
End page 86
Publisher Association of Marketing Theory and Practice
Place of publication Statesboro, Ga.
Publication date 2004
ISSN 1069-6679
Summary Businesses have used alliances to share knowledge and resources amongst themselves to achieve corporate goals, yet little is written in the literature on how non-profit organizations manage alliances and what makes these alliances effective. This paper examines how Australian environmental non-governmental agencies (NGOs) perceive their alliances with other NGOs, profit-based organizations and governmental partners. To a large extent this paper replicates the work of Milne, Iyer and Gooding-Williams (1996) and includes measures of alliance effectiveness developed by Bucklin and Sengupta (1993). The findings suggest that Australian environmental NGOs use varying mechanisms to manage these alliance relationships, which is generally supported in the existing literature.
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2004, M.E. Sharpe
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