DRO

Australian environmental alliances from an environmental NGOs perspective

Polonsky, Michael, Garma, Romana and Chia, Norman 2004, Australian environmental alliances from an environmental NGOs perspective, Journal of marketing theory & practice, vol. 12, no. 2, Spring, pp. 73-86.

Attached Files
Name Description MIMEType Size Downloads

Title Australian environmental alliances from an environmental NGOs perspective
Author(s) Polonsky, Michael
Garma, Romana
Chia, Norman
Journal name Journal of marketing theory & practice
Volume number 12
Issue number 2
Season Spring
Start page 73
End page 86
Publisher Association of Marketing Theory and Practice
Place of publication Statesboro, Ga.
Publication date 2004
ISSN 1069-6679
Summary Businesses have used alliances to share knowledge and resources amongst themselves to achieve corporate goals, yet little is written in the literature on how non-profit organizations manage alliances and what makes these alliances effective. This paper examines how Australian environmental non-governmental agencies (NGOs) perceive their alliances with other NGOs, profit-based organizations and governmental partners. To a large extent this paper replicates the work of Milne, Iyer and Gooding-Williams (1996) and includes measures of alliance effectiveness developed by Bucklin and Sengupta (1993). The findings suggest that Australian environmental NGOs use varying mechanisms to manage these alliance relationships, which is generally supported in the existing literature.
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2004, M.E. Sharpe
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016256

Document type: Journal Article
Collections: School of Management and Marketing
Higher Education Research Group
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Access Statistics: 423 Abstract Views, 1 File Downloads  -  Detailed Statistics
Created: Wed, 22 Apr 2009, 09:32:37 EST by Rachael Mackenzie

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.