Australian environmental alliances from an environmental NGOs perspective Polonsky, Michael, Garma, Romana and Chia, Norman 2004, Australian environmental alliances from an environmental NGOs perspective, Journal of marketing theory & practice, vol. 12, no. 2, Spring, pp. 73-86. Attached Files Name Description MIMEType Size Downloads Title Australian environmental alliances from an environmental NGOs perspective Author(s) Polonsky, Michael orcid.org/0000-0003-2395-1311 Garma, Romana Chia, Norman Journal name Journal of marketing theory & practice Volume number 12 Issue number 2 Season Spring Start page 73 End page 86 Publisher Association of Marketing Theory and Practice Place of publication Statesboro, Ga. Publication date 2004 ISSN 1069-6679 Summary Businesses have used alliances to share knowledge and resources amongst themselves to achieve corporate goals, yet little is written in the literature on how non-profit organizations manage alliances and what makes these alliances effective. This paper examines how Australian environmental non-governmental agencies (NGOs) perceive their alliances with other NGOs, profit-based organizations and governmental partners. To a large extent this paper replicates the work of Milne, Iyer and Gooding-Williams (1996) and includes measures of alliance effectiveness developed by Bucklin and Sengupta (1993). The findings suggest that Australian environmental NGOs use varying mechanisms to manage these alliance relationships, which is generally supported in the existing literature. Language eng Field of Research 150503 Marketing Management (incl Strategy and Customer Relations) HERDC Research category C1.1 Refereed article in a scholarly journal Copyright notice ©2004, M.E. Sharpe Persistent URL http://hdl.handle.net/10536/DRO/DU:30016256 Document type: Journal Article Collections: School of Management and Marketing Higher Education Research Group Related Links Link Description Connect to published version (restricted access) Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Wed, 22 Apr 2009, 09:32:40 EST Wed, 22 Apr 2009, 09:34:28 EST Thu, 23 Apr 2009, 08:59:28 EST Thu, 11 Jun 2009, 15:28:26 EST Tue, 28 Jul 2009, 09:43:04 EST Mon, 19 Oct 2009, 13:11:54 EST Thu, 05 Nov 2009, 10:26:12 EST Fri, 20 Nov 2009, 09:16:20 EST Fri, 21 May 2010, 11:41:03 EST Fri, 21 May 2010, 11:43:45 EST Tue, 10 Aug 2010, 12:42:20 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 627 Abstract Views, 1 File Downloads  -  Detailed Statistics Created: Wed, 22 Apr 2009, 09:32:37 EST by Rachael Wilson

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