Considering if there is a need to measure the social impact of charities?

Polonsky, Michael 2004, Considering if there is a need to measure the social impact of charities?, in Nonprofit marketing : perspectives and advances, School of Business and Information Management, Faculty of Economics and Commerce, Australian National University, Canberra, A.C.T., pp. 51-57.

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Title Considering if there is a need to measure the social impact of charities?
Author(s) Polonsky, Michael
Conference name Australasian Nonprofit Marketing Conference (1st : 2004 : Canberra, A.C.T.)
Conference location Canberra, A.C.T.
Conference dates 23-24 Sep 2004
Title of proceedings Nonprofit marketing : perspectives and advances
Editor(s) Mort, Gillian
Publication date 2004
Conference series Australasian Nonprofit Marketing Conference
Start page 51
End page 57
Publisher School of Business and Information Management, Faculty of Economics and Commerce, Australian National University
Place of publication Canberra, A.C.T.
Keyword(s) charity
evaluation
triple bottom line
social impact
Summary This paper proposes that a multidimensional measure of charities’ social impact should be developed. This would allow donors to evaluate the potential social benefit of giving to one cause or another. While such a multidimensional approach would be complicated, it could build on the literature suggesting that firms be measured using triple bottom line accounting and those used to evaluate firms for inclusion for ethical investing.
ISBN 0646439405
9780646439402
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 970113 Expanding Knowledge in Education
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type E Conference publication
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016257

Document type: Conference Paper
Collections: School of Management and Marketing
Higher Education Research Group
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