Defining the domain of corporate social responsibility (CSR) in tourism organisations : a preliminary view from stakeholders in Thailand's accommodation sector Polonsky, Michael, Boonkaew, Sunthorn and Pearlman, Michael 2006, Defining the domain of corporate social responsibility (CSR) in tourism organisations : a preliminary view from stakeholders in Thailand's accommodation sector, in CAUTHE 2006 : To the city and beyond : proceedings of the Council for Australian University Tourism and Hospitality Education, Victoria University, Melbourne, Vic.. Attached Files Name Description MIMEType Size Downloads Title Defining the domain of corporate social responsibility (CSR) in tourism organisations : a preliminary view from stakeholders in Thailand's accommodation sector Author(s) Polonsky, Michael orcid.org/0000-0003-2395-1311 Boonkaew, Sunthorn Pearlman, Michael Conference name Council for Australian University Tourism and Hospitality Education. Conference (2006: Melbourne, Vic.) Conference location Melbourne, Vic. Conference dates 6-9 Feb 2006 Title of proceedings CAUTHE 2006 : To the city and beyond : proceedings of the Council for Australian University Tourism and Hospitality Education Editor(s) Tremblay, Pascal Boyle, Alicia Publication date 2006 Conference series Council for Australian University Tourism and Hospitality Education Conference Publisher Victoria University Place of publication Melbourne, Vic. Summary This paper aims to define the domain of Corporate Social Responsibility (CSR) for hotel and accommodation organizations in Thailand. It seeks to integrate the diverse components of CSR as defined within the general business/management, tourism and stakeholder literatures. A review of existing literature, codes of practice and standards, identify three broad CSR components – economic issues, social/ethical issues and environmental – although each of the standards varied in terms of the definition and emphasis applied. The components were ‘aggregated’ within each of the broad management and tourism literature, these two sets of groupings were then aggregated into one overarching set of CSR issues. Semi-structured interviews were then undertaken with 38 key informants from hotel and resort businesses in Thailand to identify their views toward the applicability of these over-arching components to hotel and accommodation organisations. The results of the aggregation of standards suggest that CRS approaches within general business tend to be more socially/ethically orientated whereas within the tourism area approaches tend to be more environmentally orientated. Key respondents’ views were generally consistent with the three broad issues of the integrated CSR domain, although some issues were identified as more salient to hotel and accommodation organisations than others. The paper suggests that there is a need to develop CSR measures and indicators applicable and reflective of the different environmental, legal, cultural and local setting. ISBN 0975058517 9780975058510 Language eng Field of Research 150503 Marketing Management (incl Strategy and Customer Relations) Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services HERDC Research category E1.1 Full written paper - refereed Copyright notice ©2006, CAUTHE Persistent URL http://hdl.handle.net/10536/DRO/DU:30016258 Document type: Conference Paper Collections: Faculty of Arts and Education Faculty of Business and Law School of Management and Marketing Higher Education Research Group   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Wed, 22 Apr 2009, 10:08:11 EST Wed, 22 Apr 2009, 10:16:00 EST Thu, 23 Apr 2009, 09:05:20 EST Thu, 11 Jun 2009, 15:23:49 EST Mon, 27 Jul 2009, 16:15:15 EST Wed, 18 Nov 2009, 10:38:48 EST Wed, 23 Nov 2011, 10:35:59 EST Wed, 23 Nov 2011, 10:37:11 EST Fri, 16 Mar 2012, 16:46:52 EST Mon, 09 Sep 2013, 11:29:45 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 1227 Abstract Views, 0 File Downloads  -  Detailed Statistics Created: Wed, 22 Apr 2009, 10:08:08 EST by Rachael Wilson

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