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Defining the domain of corporate social responsibility (CSR) in tourism organisations : a preliminary view from stakeholders in Thailand's accommodation sector

Polonsky, Michael, Boonkaew, Sunthorn and Pearlman, Michael 2006, Defining the domain of corporate social responsibility (CSR) in tourism organisations : a preliminary view from stakeholders in Thailand's accommodation sector, in CAUTHE 2006 : To the city and beyond : proceedings of the Council for Australian University Tourism and Hospitality Education, Victoria University, Melbourne, Vic..


Title Defining the domain of corporate social responsibility (CSR) in tourism organisations : a preliminary view from stakeholders in Thailand's accommodation sector
Author(s) Polonsky, Michael
Boonkaew, Sunthorn
Pearlman, Michael
Conference name Council for Australian University Tourism and Hospitality Education. Conference (2006: Melbourne, Vic.)
Conference location Melbourne, Vic.
Conference dates 6-9 Feb 2006
Title of proceedings CAUTHE 2006 : To the city and beyond : proceedings of the Council for Australian University Tourism and Hospitality Education
Editor(s) Tremblay, Pascal
Boyle, Alicia
Publication date 2006
Conference series Council for Australian University Tourism and Hospitality Education Conference
Publisher Victoria University
Place of publication Melbourne, Vic.
Summary This paper aims to define the domain of Corporate Social Responsibility (CSR) for hotel and accommodation organizations in Thailand. It seeks to integrate the diverse components of CSR as defined within the general business/management, tourism and stakeholder literatures. A review of existing literature, codes of practice and standards, identify three broad CSR components – economic issues, social/ethical issues and environmental – although each of the standards varied in terms of the definition and emphasis applied. The components were ‘aggregated’ within each of the broad management and tourism literature, these two sets of groupings were then aggregated into one overarching set of CSR issues. Semi-structured interviews were then undertaken with 38 key informants from hotel and resort businesses in Thailand to identify their views toward the applicability of these over-arching components to hotel and accommodation organisations.

The results of the aggregation of standards suggest that CRS approaches within general business tend to be more socially/ethically orientated whereas within the tourism area approaches tend to be more environmentally orientated. Key respondents’ views were generally consistent with the three broad issues of the integrated CSR domain, although some issues were identified as more salient to hotel and accommodation organisations than others. The paper suggests that there is a need to develop CSR measures and indicators applicable and reflective of the different environmental, legal, cultural and local setting.
ISBN 0975058517
9780975058510
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2006, CAUTHE
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016258

Document type: Conference Paper
Collections: School of Management and Marketing
Higher Education Research Group
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