Environmental attitudes and their relation to the dominant social paradigm among university students in New Zealand and Australia

Polonsky, Michael and Kilbourne, William E. 2005, Environmental attitudes and their relation to the dominant social paradigm among university students in New Zealand and Australia, Australasian marketing journal, vol. 13, no. 2, pp. 37-48.

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Title Environmental attitudes and their relation to the dominant social paradigm among university students in New Zealand and Australia
Author(s) Polonsky, Michael
Kilbourne, William E.
Journal name Australasian marketing journal
Volume number 13
Issue number 2
Start page 37
End page 48
Publisher Caulfield East, Vic.
Place of publication Dept. of Marketing, Monash University (ANZMAC)
Publication date 2005
ISSN 1441-3582
1839-3349
Keyword(s) DSP
environment
attitudes
socio-economic
cosmology
Summary This paper develops a causal model of environmental attitudes using measures of the dominant social paradigm of Western industrial societies. Four components of the DSP framework are examined with regard to environmental attitudes and perception of change using a sample of university students from Australia and New Zealand. The results indicate that one’s belief in the DSP has a negative effect on both environmental attitudes and perception of change necessary to ameliorate degradation of the environment. Thus, while public policy favors increasing awareness of and interest in the environment, policy instruments may remain ineffective in producing lasting change if the components of the DSP remain unchanged. It is argued that public policy ought to be directed at changing the DSP so that its negative effects will be minimized.
Notes AMJ
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
HERDC Research category C1.1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016262

Document type: Journal Article
Collections: School of Management and Marketing
Higher Education Research Group
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