Openly accessible

Environmentally sustainable food production and marketing : opportunity or hype?

Polonsky, Michael, Bhaskaran, Suku, Cary, John and Fernandez, Shadwell 2006, Environmentally sustainable food production and marketing : opportunity or hype?, British food journal, vol. 108, no. 8, pp. 677-690.

Attached Files
Name Description MIMEType Size Downloads
bhaskaran-environmentally-post-2006.pdf Author's post print application/pdf 707.94KB 595

Title Environmentally sustainable food production and marketing : opportunity or hype?
Author(s) Polonsky, Michael
Bhaskaran, Suku
Cary, John
Fernandez, Shadwell
Journal name British food journal
Volume number 108
Issue number 8
Start page 677
End page 690
Publisher Uplands Press (Emerald)
Place of publication Croydon, England
Publication date 2006
ISSN 0007-070X
1758-4108
Keyword(s) environmentally sustainable
environmentally-friendly
green foods
organic foods
market development
value-chain
Summary Purpose: Identify and analyse the beliefs of value-chain intermediaries regarding the production and marketing of food products conforming to environmentally sustainable standards.

Methodology: In-depth, semi-structured, face-to-face interviews with senior managers of food companies across the value chain.

Findings: In Australia, the demand for foods that are produced under environmentally sustainable standards has been slow to take-off because (a) customers do not perceive these products as offering any special benefits (b) customers distrust the claims made by organisations (c) these products are much more expensive than traditional products, and (d) the implementation of environmental standards is expensive. Customers claim that the use of different terminologies such as organic, green and environmentally friendly in promoting
food products is confusing.

Research Limitations: Findings are not generalisable because the study is based on a small sample.

Practical Implications: Value-chain intermediaries are unlikely to voluntarily adopt environmental standards because of low demand for such foods and the high costs of adopting and monitoring environmentally sustainable production and marketing regimes.
Notes Reproduced with the kind permission of the copyright owner.
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2006, Emerald Group Publishing
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016263

Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 20 times in TR Web of Science
Scopus Citation Count Cited 35 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 636 Abstract Views, 595 File Downloads  -  Detailed Statistics
Created: Wed, 22 Apr 2009, 12:27:43 EST by Rachael Mackenzie

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.