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Exploring multi-dimensional perceptual ranking of marketing journals by North American academics

Polonsky, Michael and Whitelaw, Paul 2004, Exploring multi-dimensional perceptual ranking of marketing journals by North American academics, in AMA Summer Educators' Conference 2004 : enhancing knowledge development in marketing, Curran Associates, Red Hoolk, N.Y..


Title Exploring multi-dimensional perceptual ranking of marketing journals by North American academics
Author(s) Polonsky, Michael
Whitelaw, Paul
Conference name American Marketing Association. Conference (2004 : Boston, Mass.)
Conference location Boston, Mass.
Conference dates 6-9 Aug 2004
Title of proceedings AMA Summer Educators' Conference 2004 : enhancing knowledge development in marketing
Editor(s) Bernhardt, K.L.
Publication date 2004
Publisher Curran Associates
Place of publication Red Hoolk, N.Y.
Summary This paper develops a weighted multi-dimensional perceptual rankings based on respondents evaluation of a journals prestige, contribution to theory, contribution to practice and contribution to teaching. Comparisons are made between rankings of individual criteria and composite rankings. Comparisons are also made to recent single dimension perceptual-based rankings and citation-based rankings.
ISBN 9781604235043
1604235047
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type E Conference publication
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016265

Document type: Conference Paper
Collections: School of Management and Marketing
Higher Education Research Group
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Created: Wed, 22 Apr 2009, 14:48:52 EST by Rachael Mackenzie