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Inactivity within relationships

Polonsky, Michael, Beldona, Srikanth and Schuppisser, Stefan W. 2005, Inactivity within relationships, in AMS 2005 : Academy of Marketing Science 2005 annual conference : marketing, technology and customer commitment in the new economy, Academy Of Marketing Science, Coral Gables, Fla., pp. 1-6.

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Title Inactivity within relationships
Author(s) Polonsky, Michael
Beldona, Srikanth
Schuppisser, Stefan W.
Conference name Academy of Marketing Science. Conference (2005 : Tampa, Fla.)
Conference location Tampa, Fla.
Conference dates 25–28 May 2005
Title of proceedings AMS 2005 : Academy of Marketing Science 2005 annual conference : marketing, technology and customer commitment in the new economy
Editor(s) Spotts, Harlan E.
Publication date 2005
Conference series Academy of Marketing Science Conference
Start page 1
End page 6
Publisher Academy Of Marketing Science
Place of publication Coral Gables, Fla.
Keyword(s) marketing
relationship marketing
Summary The relationship life cycle has been central to relationship development literature and has largely assumed that relationship development is an evolutionary linear process. There has generally been limited discussion of the fact that over a relationship’s lifespan it may in fact strengthen, weaken, and even become inactive, which is not the same as relationship failure. The paper proposes a dynamic model of relationship development that includes relationship inactivity as a significant phase.
ISBN 0939783274
9780939783274
ISSN 0149-7421
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©2005, Academy of Marketing Science
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016266

Document type: Conference Paper
Collections: School of Management and Marketing
Higher Education Research Group
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