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Inactivity within relationships Polonsky, Michael, Beldona, Srikanth and Schuppisser, Stefan W. 2005, Inactivity within relationships, in AMS 2005 : Academy of Marketing Science 2005 annual conference : marketing, technology and customer commitment in the new economy, Academy Of Marketing Science, Coral Gables, Fla., pp. 1-6. Title Inactivity within relationships Author(s) Polonsky, Michael Beldona, Srikanth Schuppisser, Stefan W. Conference name Academy of Marketing Science. Conference (2005 : Tampa, Fla.) Conference location Tampa, Fla. Conference dates 25–28 May 2005 Title of proceedings AMS 2005 : Academy of Marketing Science 2005 annual conference : marketing, technology and customer commitment in the new economy Editor(s) Spotts, Harlan E. Publication date 2005 Conference series Academy of Marketing Science Conference Start page 1 End page 6 Publisher Academy Of Marketing Science Place of publication Coral Gables, Fla. Keyword(s) marketing relationship marketing Summary The relationship life cycle has been central to relationship development literature and has largely assumed that relationship development is an evolutionary linear process. There has generally been limited discussion of the fact that over a relationship’s lifespan it may in fact strengthen, weaken, and even become inactive, which is not the same as relationship failure. The paper proposes a dynamic model of relationship development that includes relationship inactivity as a significant phase. ISBN 0939783274 9780939783274 ISSN 0149-7421 Language eng Field of Research 150503 Marketing Management (incl Strategy and Customer Relations) Socio Economic Objective 910403 Marketing HERDC Research category E1.1 Full written paper - refereed ERA Research output type E Conference publication Copyright notice ©2005, Academy of Marketing Science Persistent URL http://hdl.handle.net/10536/DRO/DU:30016266 Document type: Conference Paper Collections: School of Management and Marketing Higher Education Research Group Related Links Link Description Connect to evidence Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Thu, 23 Apr 2009, 08:37:22 EST Thu, 23 Apr 2009, 08:38:45 EST Thu, 23 Apr 2009, 08:42:33 EST Thu, 23 Apr 2009, 09:18:52 EST Thu, 11 Jun 2009, 14:20:37 EST Mon, 27 Jul 2009, 16:08:31 EST Wed, 18 Nov 2009, 14:10:16 EST Fri, 13 Jan 2012, 10:59:57 EST Mon, 16 Jan 2012, 08:36:45 EST Mon, 16 Jan 2012, 08:40:05 EST Mon, 16 Jan 2012, 08:40:58 EST Fri, 24 Feb 2012, 11:33:04 EST Fri, 16 Mar 2012, 16:47:03 EST Filtered Full Access Statistics: 381 Abstract Views, 4 File Downloads  -  Detailed Statistics Created: Thu, 23 Apr 2009, 08:37:19 EST by Rachael Mackenzie

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