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Introduction : Special issue on examining marketings’ unintended consequences

Polonsky, Michael and Fry, Marie-Louise 2004, Introduction : Special issue on examining marketings’ unintended consequences, Journal of business research, vol. 57, no. 11, pp. 1209-1210.

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Title Introduction : Special issue on examining marketings’ unintended consequences
Author(s) Polonsky, Michael
Fry, Marie-Louise
Journal name Journal of business research
Volume number 57
Issue number 11
Start page 1209
End page 1210
Publisher Elsevier
Place of publication New York, N.Y.
Publication date 2004-11
ISSN 0148-2963
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type X Not reportable
Copyright notice ©2004, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016267

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.