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Introduction : Special issue on examining marketings’ unintended consequences

Polonsky, Michael and Fry, Marie-Louise 2004, Introduction : Special issue on examining marketings’ unintended consequences, Journal of business research, vol. 57, no. 11, pp. 1209-1210.

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Title Introduction : Special issue on examining marketings’ unintended consequences
Author(s) Polonsky, Michael
Fry, Marie-Louise
Journal name Journal of business research
Volume number 57
Issue number 11
Start page 1209
End page 1210
Publisher Elsevier
Place of publication New York, N.Y.
Publication date 2004-11
ISSN 0148-2963
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type X Not reportable
Copyright notice ©2004, Elsevier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016267

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Created: Thu, 23 Apr 2009, 09:28:34 EST by Rachael Mackenzie