Multi-dimensional examination of marketing journal rankings by North American academics

Polonsky, Michael and Whitelaw, Paul 2006, Multi-dimensional examination of marketing journal rankings by North American academics, Marketing education review, vol. 16, no. 3, Fall, pp. 59-72.

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Title Multi-dimensional examination of marketing journal rankings by North American academics
Author(s) Polonsky, MichaelORCID iD for Polonsky, Michael
Whitelaw, Paul
Journal name Marketing education review
Volume number 16
Issue number 3
Season Fall
Start page 59
End page 72
Publisher CtC Press
Place of publication Columbia, S.C.
Publication date 2006
ISSN 1052-8008
Summary This paper extends the journal ranking debate by developing weighted multi-dimensional perceptual rankings based on respondents' evaluation of a journals' prestige, contribution to theory, contribution to practice and contribution to teaching. Spearman correlations indicate that journal rankings based on each of the evaluative criteria are statistically significantly correlated for all pairs of criteria, other than teaching and theory. The multi-dimensional evaluation is also statistically significantly correlated to all individual criteria, other than the teaching dimension. A cluster analysis of the journals using the four evaluative criteria identified that there are three groupings of journals: A, B, and C. In most cases, A journals are evaluated as performing better than B journals on each of evaluative criteria other than for the contribution to teaching where there are no difference in perceptions between groups. B journals are viewed to perform better than C journals on prestige, contribution to practice and contribution to teaching, but not based on their prestige of weighted evaluation. This suggests that there are differences in how academics view each group of journals, although these differences do seem to vary based on the grouping being considered (i.e., A, B, or C).
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
HERDC Research category C1.1 Refereed article in a scholarly journal
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