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Publication patterns in journals dedicated to issues of marketing and society : benchmarking and analysis

Polonsky, Michael and Mittelstaedt, John D. 2005, Publication patterns in journals dedicated to issues of marketing and society : benchmarking and analysis, in Discourse, diversity and distinction : macromarketing at 30 years, [Macromarketing Society], [St. Petersburg, Fla.], pp. 169-180.

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Title Publication patterns in journals dedicated to issues of marketing and society : benchmarking and analysis
Author(s) Polonsky, Michael
Mittelstaedt, John D.
Conference name Macromarketing Conference (30th : 2005 : St. Petersburg, Fla.)
Conference location St. Petersburg, Fla.
Conference dates 28–31 May 2005
Title of proceedings Discourse, diversity and distinction : macromarketing at 30 years
Editor(s) Peterson, Mark
Hill, Ronald Paul
Publication date 2005
Conference series Macromarketing Society Conference
Start page 169
End page 180
Publisher [Macromarketing Society]
Place of publication [St. Petersburg, Fla.]
Summary The purpose of this paper is to examine the nature and distribution of scholars engaged in knowledge production in journals focusing on marketing and society, broadly defined. Who is interested in issues of marketing and society? Where are they from? How does this compare to patterns of scholarship in recognized journals in marketing? The answers to these questions have implications for how sub-disciplines like Macromarketing can position themselves for future growth.
Notes Reproduced with the specific permission of the copyright owner.
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2005, Macromarketing Society
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016271

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