Publication patterns in journals dedicated to issues of marketing and society : benchmarking and analysis
Polonsky, Michael and Mittelstaedt, John D. 2005, Publication patterns in journals dedicated to issues of marketing and society : benchmarking and analysis, in Discourse, diversity and distinction : macromarketing at 30 years, [Macromarketing Society], [St. Petersburg, Fla.], pp. 169-180.
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Discourse, diversity and distinction : macromarketing at 30 years
Peterson, Mark Hill, Ronald Paul
Macromarketing Society Conference
Place of publication
[St. Petersburg, Fla.]
The purpose of this paper is to examine the nature and distribution of scholars engaged in knowledge production in journals focusing on marketing and society, broadly defined. Who is interested in issues of marketing and society? Where are they from? How does this compare to patterns of scholarship in recognized journals in marketing? The answers to these questions have implications for how sub-disciplines like Macromarketing can position themselves for future growth.
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Field of Research
150503 Marketing Management (incl Strategy and Customer Relations)
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