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Publication patterns in journals dedicated to issues of marketing and society : benchmarking and analysis Polonsky, Michael and Mittelstaedt, John D. 2005, Publication patterns in journals dedicated to issues of marketing and society : benchmarking and analysis, in Discourse, diversity and distinction : macromarketing at 30 years, [Macromarketing Society], [St. Petersburg, Fla.], pp. 169-180. Attached Files Name Description MIMEType Size Downloads polonsky-publicationpatternin-2005.pdf Published version application/pdf 272.86KB 124 Title Publication patterns in journals dedicated to issues of marketing and society : benchmarking and analysis Author(s) Polonsky, Michael Mittelstaedt, John D. Conference name Macromarketing Conference (30th : 2005 : St. Petersburg, Fla.) Conference location St. Petersburg, Fla. Conference dates 28–31 May 2005 Title of proceedings Discourse, diversity and distinction : macromarketing at 30 years Editor(s) Peterson, Mark Hill, Ronald Paul Publication date 2005 Conference series Macromarketing Society Conference Start page 169 End page 180 Publisher [Macromarketing Society] Place of publication [St. Petersburg, Fla.] Summary The purpose of this paper is to examine the nature and distribution of scholars engaged in knowledge production in journals focusing on marketing and society, broadly defined. Who is interested in issues of marketing and society? Where are they from? How does this compare to patterns of scholarship in recognized journals in marketing? The answers to these questions have implications for how sub-disciplines like Macromarketing can position themselves for future growth. Notes Reproduced with the specific permission of the copyright owner. Language eng Field of Research 150503 Marketing Management (incl Strategy and Customer Relations) HERDC Research category E1.1 Full written paper - refereed Copyright notice ©2005, Macromarketing Society Persistent URL http://hdl.handle.net/10536/DRO/DU:30016271 Document type: Conference Paper Collections: School of Management and Marketing Higher Education Research Group Open Access Collection Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Thu, 23 Apr 2009, 11:46:28 EST Thu, 23 Apr 2009, 11:49:36 EST Thu, 11 Jun 2009, 14:06:26 EST Thu, 11 Jun 2009, 14:08:51 EST Wed, 01 Jul 2009, 13:36:47 EST Tue, 28 Jul 2009, 10:21:19 EST Wed, 18 Nov 2009, 14:27:13 EST Fri, 24 Feb 2012, 11:34:25 EST Fri, 16 Mar 2012, 16:47:10 EST Filtered Full Access Statistics: 383 Abstract Views, 124 File Downloads  -  Detailed Statistics Created: Thu, 23 Apr 2009, 11:46:25 EST by Rachael Mackenzie

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.