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Publishing in six socially oriented journals - the state of play globally and in Australia/NZ

Polonsky, Michael and Mittelstaedt, John D. 2005, Publishing in six socially oriented journals - the state of play globally and in Australia/NZ, in At the threshold : challenges and developments in social, sport and arts marketing, Bowater School of Management, Deakin University, Geelong, Vic., pp. 1-8.

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Title Publishing in six socially oriented journals - the state of play globally and in Australia/NZ
Author(s) Polonsky, Michael
Mittelstaedt, John D.
Conference name Australasian Nonprofit and Social Marketing Conference (2nd : 2005 : Geelong, Vic.)
Conference location Geelong, Vic.
Conference dates 22-23 Sep 2005
Title of proceedings At the threshold : challenges and developments in social, sport and arts marketing
Editor(s) Rentschler, Ruth
Hall, John
Publication date 2005
Conference series Australasian Nonprofit and Social Marketing Conference
Start page 1
End page 8
Publisher Bowater School of Management, Deakin University
Place of publication Geelong, Vic.
Summary This paper overviews the institutional publishing performance within 6 socially oriented journals. It identifies that authors publishing in these works come from a diverse range of countries. Although there is a dominance of publishing by North American Academics within the area, Australia and New Zealand in fact perform relatively better than one might anticipate based on the region’s size. A review of publishing performance by institutions in the region identifies that socially oriented research in fact occurs in a diverse cross section of institutions within the region as well.
ISBN 1741560187
9781741560183
Language eng
Field of Research 150504 Marketing Measurement
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type E Conference publication
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016280

Document type: Conference Paper
Collections: School of Management and Marketing
Higher Education Research Group
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