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Publishing in socially oriented journals - the state of play in Asia

Polonsky, Michael and Mittelstaedt, John D. 2006, Publishing in socially oriented journals - the state of play in Asia, Asia Pacific journal of marketing and logistics, vol. 18, no. 1, pp. 61-71.

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Title Publishing in socially oriented journals - the state of play in Asia
Author(s) Polonsky, Michael
Mittelstaedt, John D.
Journal name Asia Pacific journal of marketing and logistics
Volume number 18
Issue number 1
Start page 61
End page 71
Publisher Barmarick Publications
Place of publication Hull, England
Publication date 2006
ISSN 1355-5855
Keyword(s) social marketing
publishing in marketing
Asia-Pacific
New Zealand
Australia
Summary Purpose: This paper examines this issue by examining institutional publishing in six socially oriented marketing journals generally and then explores the performance within Asian institutions and those within Australia and New Zealand, in detail.

Design/Methodology/Approach: Authorships of Journal of Macromarketing, Journal of Public Policy & Marketing, Journal of Consumer Affairs, Journal of Non-Profit and Public Sector Marketing, International Journal of Non-Profit and Voluntary Sector Marketing, and Social Marketing Quarterly, from 1999-2003 were tracked, by institution and nationality of school. Results are reported for both number of authors and percent of authorship.

Findings: There is a dominance of publishing by North American Academics within the social area. Asia academics appear to be generally under-represented, based on the region’s size, although scholars in Australia and New Zealand perform relatively better than one might anticipate.

Research Limitations/Implications: A review of socially oriented publishing performance by institutions in Asia identifies that socially oriented research appears to be a focus in Australia and New Zealand across a range of institutions, but occurs less frequently in other Asian countries.

Practical Implications: Results are useful for understanding the role of socially oriented research among scholars in Asia and the Pacific. While Australia and New Zealand have made marks in socially oriented research, it appears to be a potential “growth area” for marketing scholars in Asia and the Pacific.

Originality/Value: This is the first paper to examine the role of geography in publishing among those interested in social issues in marketing.
Language eng
Field of Research 150504 Marketing Measurement
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2006, Emerald
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016281
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