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Teaching the importance of intercultural awareness in international business from multimedia Australian case studies

Bakalis, Steve, Polonsky, Michael and Joiner, Therese A. 2006, Teaching the importance of intercultural awareness in international business from multimedia Australian case studies, in Implications for learning and teaching in a globalized world, Macmillan India, Dehli, India, pp. 77-91.

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Title Teaching the importance of intercultural awareness in international business from multimedia Australian case studies
Author(s) Bakalis, Steve
Polonsky, Michael
Joiner, Therese A.
Conference name International Conference on Intercultural Communication Competence (2nd : 2006 : Graz, Austria)
Conference location Graz, Austria
Conference dates 6-7 Apr 2006
Title of proceedings Implications for learning and teaching in a globalized world
Editor(s) Schmalzer, Thomas
Publication date 2006
Start page 77
End page 91
Publisher Macmillan India
Place of publication Dehli, India
Notes
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ISBN 9780230633605
0230633609
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type X Not reportable
Copyright notice ©2006, Macmillan India
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016282

Document type: Conference Paper
Collections: School of Management and Marketing
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