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The harm chain : a public policy development and stakeholder perspective

Polonsky, Michael, Carlson, Les and Fry, Marie-Louise 2003, The harm chain : a public policy development and stakeholder perspective, Marketing theory, vol. 3, no. 3, pp. 345-364.

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Title The harm chain : a public policy development and stakeholder perspective
Author(s) Polonsky, Michael
Carlson, Les
Fry, Marie-Louise
Journal name Marketing theory
Volume number 3
Issue number 3
Start page 345
End page 364
Publisher SAGE
Place of publication Thousand Oaks, Calif.
Publication date 2003
ISSN 1470-5931
1741-301X
Keyword(s) harm
stakeholders
public policy development
Summary This paper introduces the concept of a ‘harm chain’ as a mechanism to further broaden the way in which firms and public policy makers consider potential negative outcomes from marketing activities. The purpose of conceptualizing a ‘harm chain’ is to examine specifically the creation of harm within networks of marketing exchanges that might occur throughout preproduction, production, consumption and post-consumption activities. The authors suggest that addressing issues where harm occurs allows both firms and policy makers to identify whether exchanges bring about harm, how relevant parties can address the core cause of harm, as well as how those who are harmed can be protected.
Notes The final, definitive version of this article has been published in the Journal, Marketing theory, vol. 3, no. 3, 2003 , © SAGE Publications Ltd by SAGE Publications Ltd at the Marketing theory page: http://mtg.sagepub.com/ on SAGE Journals Online: http://online.sagepub.com/
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2003, Sage
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016286

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