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The harm chain : a public policy development and stakeholder perspective Polonsky, Michael, Carlson, Les and Fry, Marie-Louise 2003, The harm chain : a public policy development and stakeholder perspective, Marketing theory, vol. 3, no. 3, pp. 345-364. Attached Files Name Description MIMEType Size Downloads polonsky-theharmchain-2003.pdf Author post print application/pdf 129.54KB 348 Title The harm chain : a public policy development and stakeholder perspective Author(s) Polonsky, Michael Carlson, Les Fry, Marie-Louise Journal name Marketing theory Volume number 3 Issue number 3 Start page 345 End page 364 Publisher SAGE Place of publication Thousand Oaks, Calif. Publication date 2003 ISSN 1470-5931 1741-301X Keyword(s) harm stakeholders public policy development Summary This paper introduces the concept of a ‘harm chain’ as a mechanism to further broaden the way in which firms and public policy makers consider potential negative outcomes from marketing activities. The purpose of conceptualizing a ‘harm chain’ is to examine specifically the creation of harm within networks of marketing exchanges that might occur throughout preproduction, production, consumption and post-consumption activities. The authors suggest that addressing issues where harm occurs allows both firms and policy makers to identify whether exchanges bring about harm, how relevant parties can address the core cause of harm, as well as how those who are harmed can be protected. Notes The final, definitive version of this article has been published in the Journal, Marketing theory, vol. 3, no. 3, 2003 , © SAGE Publications Ltd by SAGE Publications Ltd at the Marketing theory page: http://mtg.sagepub.com/ on SAGE Journals Online: http://online.sagepub.com/ Language eng Field of Research 150503 Marketing Management (incl Strategy and Customer Relations) Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services HERDC Research category C1.1 Refereed article in a scholarly journal ERA Research output type C Journal article Copyright notice ©2003, Sage Persistent URL http://hdl.handle.net/10536/DRO/DU:30016286 Document type: Journal Article Collections: School of Management and Marketing Higher Education Research Group Open Access Collection Related Links Link Description Connect to published version (restricted access) Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Wed, 29 Apr 2009, 10:26:31 EST Wed, 29 Apr 2009, 10:28:09 EST Wed, 29 Apr 2009, 10:28:47 EST Wed, 29 Apr 2009, 10:29:40 EST Wed, 29 Apr 2009, 10:32:31 EST Fri, 15 May 2009, 10:59:01 EST Thu, 11 Jun 2009, 15:41:11 EST Mon, 27 Jul 2009, 16:31:20 EST Thu, 19 Nov 2009, 10:17:05 EST Mon, 31 May 2010, 12:36:40 EST Tue, 27 Aug 2013, 08:31:12 EST Filtered Full Access Statistics: 464 Abstract Views, 348 File Downloads  -  Detailed Statistics Created: Wed, 29 Apr 2009, 10:26:28 EST by Rachael Mackenzie

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.