Openly accessible

What is referenced in marketing publications and has it changed over time?

Polonsky, Michael and Polonsky, Clair 2007, What is referenced in marketing publications and has it changed over time?, Journal for advancement of marketing education, vol. 10, Summer, pp. 40-48.

Attached Files
Name Description MIMEType Size Downloads
polonsky-whatisreferenced-2007.pdf Published version application/pdf 38.05KB 126

Title What is referenced in marketing publications and has it changed over time?
Author(s) Polonsky, Michael
Polonsky, Clair
Journal name Journal for advancement of marketing education
Volume number 10
Season Summer
Start page 40
End page 48
Publisher Stephens College
Place of publication Columbia, Mo.
Publication date 2007
ISSN 1537-5137
Summary Academic research has identified that business/marketing journals tend to draw on knowledge from a diverse set of disciplines. However, there has been limited examination of the source of these ideas in terms of types of materials (journals, books, conferences, business/popular press and other sources) or whether the use of these sources has changed over time. This paper examines these issues and found that within the three leading marketing journals (JM, JMR, JCR), the citation of journal articles has generally increased over time and the citation of nonjournal sources (i.e., journals, books, conferences, business/popular press and other sources), have generally decreased. There are, however, differences in the specific citation behaviour in the three journals and thus the citation of materials may be journal specific.
Notes This article is available on page 40 in the attached pdf.

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupp@deakin.edu.au

Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016289

Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.

Versions
Version Filter Type
Access Statistics: 427 Abstract Views, 126 File Downloads  -  Detailed Statistics
Created: Wed, 29 Apr 2009, 11:18:13 EST by Rachael Mackenzie

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.