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What is referenced in marketing publications and has it changed over time?

Polonsky, Michael and Polonsky, Clair 2007, What is referenced in marketing publications and has it changed over time?, Journal for advancement of marketing education, vol. 10, Summer, pp. 40-48.

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Title What is referenced in marketing publications and has it changed over time?
Author(s) Polonsky, Michael
Polonsky, Clair
Journal name Journal for advancement of marketing education
Volume number 10
Season Summer
Start page 40
End page 48
Publisher Stephens College
Place of publication Columbia, Mo.
Publication date 2007
ISSN 1537-5137
Summary Academic research has identified that business/marketing journals tend to draw on knowledge from a diverse set of disciplines. However, there has been limited examination of the source of these ideas in terms of types of materials (journals, books, conferences, business/popular press and other sources) or whether the use of these sources has changed over time. This paper examines these issues and found that within the three leading marketing journals (JM, JMR, JCR), the citation of journal articles has generally increased over time and the citation of nonjournal sources (i.e., journals, books, conferences, business/popular press and other sources), have generally decreased. There are, however, differences in the specific citation behaviour in the three journals and thus the citation of materials may be journal specific.
Notes This article is available on page 40 in the attached pdf.

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Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016289

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