Journal rankings : does one size fit all?

Polonsky, Michael 2004, Journal rankings : does one size fit all?, Australasian marketing journal, vol. 12, no. 1, pp. 64-66.

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Title Journal rankings : does one size fit all?
Alternative title Commentary on the Mort et al. Paper
Author(s) Polonsky, Michael
Journal name Australasian marketing journal
Volume number 12
Issue number 1
Start page 64
End page 66
Publisher Dept. of Marketing, Monash University (ANZMAC)
Place of publication Caulfield East, Vic.
Publication date 2004
ISSN 1441-3582
1839-3349
Summary The question of ranking journals, institutions, individual academics and specific papers is regularly visited within business and management disciplines. The Mort, et al. (2004) study advances the discussion by examining this theme within the context of academic marketing in Australia and New Zealand. In this commentary I comment on three aspects of the study that are left partially unanswered: why rank journals in the first place, how should journals be evaluated, and to what extent are the aspirations of academics in the region met?
Language eng
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016290

Document type: Journal Article
Collections: School of Management and Marketing
Higher Education Research Group
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