• Home
• Library
• DRO home

A preliminary examination of Berry, Seiders and Grewal’s (2002) five dimensional measure of convenience in a service setting Chang, Yi-Wei, Polonsky, Michael and Junek, Olga 2007, A preliminary examination of Berry, Seiders and Grewal’s (2002) five dimensional measure of convenience in a service setting, in ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, School of Business, Dept. of Marketing, Dunedin, New Zealand, pp. 2500-2508. Attached Files Name Description MIMEType Size Downloads polonsky-preliminaryexamination-2007.pdf Published version application/pdf 160.58KB 277 Title A preliminary examination of Berry, Seiders and Grewal’s (2002) five dimensional measure of convenience in a service setting Author(s) Chang, Yi-Wei Polonsky, Michael Junek, Olga Conference name Australian & New Zealand Marketing Academy. Conference (2007 : University of Otago) Conference location University of Otago, Dunedin, New Zealand Conference dates 3-5 December 2007 Title of proceedings ANZMAC 2007 : 3Rs, reputation responsibility relevance Editor(s) Thyne, Maree Deans, Kenneth R. Gnoth, Juergen Publication date 2007 Conference series Australian and New Zealand Marketing Academy Conference Start page 2500 End page 2508 Publisher University of Otago, School of Business, Dept. of Marketing Place of publication Dunedin, New Zealand Summary Convenience - the ability to reduce consumer’s time and energy costs in purchasing or using goods and services - has become an important attribute for time poor consumers. Berry, Seiders and Grewal (2002) proposed that convenience can be measured as a five dimensional construct comprising decision, access, transaction, benefit, and post-benefit. This paper examines the empirical reliability and validity of Berry et al’s five dimensions within one service setting. The results of a survey with 443 service consumers found that the five measures were all reliable (i.e. an alpha of above .60) and discriminate validity held (correlations below .85). These items warrant additional empirical evaluation in other settings to determine their generalisabiliy. Notes Reproduced with the specific permission of the copyright owner. ISBN 9781877156298 9781877156280 Language eng Field of Research 150599 Marketing not elsewhere classified HERDC Research category E1.1 Full written paper - refereed ERA Research output type E Conference publication Copyright notice ©2007, ANZMAC Persistent URL http://hdl.handle.net/10536/DRO/DU:30016333 Document type: Conference Paper Collections: School of Management and Marketing Higher Education Research Group Open Access Collection Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Thu, 14 May 2009, 12:06:30 EST Thu, 14 May 2009, 12:07:44 EST Thu, 11 Jun 2009, 15:26:34 EST Fri, 24 Jul 2009, 14:45:39 EST Tue, 28 Jul 2009, 09:40:32 EST Tue, 28 Jul 2009, 11:24:31 EST Tue, 06 Oct 2009, 13:26:56 EST Tue, 06 Oct 2009, 14:42:51 EST Tue, 06 Oct 2009, 14:59:56 EST Fri, 06 Nov 2009, 12:38:53 EST Fri, 16 Mar 2012, 16:47:48 EST Filtered Full Access Statistics: 506 Abstract Views, 277 File Downloads  -  Detailed Statistics Created: Thu, 14 May 2009, 12:06:26 EST by Leanne Swaneveld

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.