A preliminary examination of Berry, Seiders and Grewal’s (2002) five dimensional measure of convenience in a service setting
Chang, Yi-Wei, Polonsky, Michael and Junek, Olga 2007, A preliminary examination of Berry, Seiders and Grewal’s (2002) five dimensional measure of convenience in a service setting, in ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, School of Business, Dept. of Marketing, Dunedin, New Zealand, pp. 2500-2508.
Australian and New Zealand Marketing Academy Conference
Start page
2500
End page
2508
Publisher
University of Otago, School of Business, Dept. of Marketing
Place of publication
Dunedin, New Zealand
Summary
Convenience - the ability to reduce consumer’s time and energy costs in purchasing or using goods and services - has become an important attribute for time poor consumers. Berry, Seiders and Grewal (2002) proposed that convenience can be measured as a five dimensional construct comprising decision, access, transaction, benefit, and post-benefit. This paper examines the empirical reliability and validity of Berry et al’s five dimensions within one service setting. The results of a survey with 443 service consumers found that the five measures were all reliable (i.e. an alpha of above .60) and discriminate validity held (correlations below .85). These items warrant additional empirical evaluation in other settings to determine their generalisabiliy.
Notes
Reproduced with the specific permission of the copyright owner.
Language
eng
Field of Research
150599 Marketing not elsewhere classified
Socio Economic Objective
970115 Expanding Knowledge in Commerce, Management, Tourism and Services
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.
Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO.
If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.
Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.