Marketing students' perception of traditional and intensive delivery : an exploratory study Ho, Henry Wai Leong and Polonsky, Michael 2007, Marketing students' perception of traditional and intensive delivery : an exploratory study, in ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, School of Business, Dept. of Marketing, Dunedin, New Zealand, pp. 3268-3273. Attached Files Name Description MIMEType Size Downloads polonsky-marketingstudentsperceptions-2007.pdf Published version application/pdf 50.49KB 311 Title Marketing students' perception of traditional and intensive delivery : an exploratory study Author(s) Ho, Henry Wai Leong Polonsky, Michael orcid.org/0000-0003-2395-1311 Conference name Australian & New Zealand Marketing Academy. Conference (2007 : University of Otago) Conference location University of Otago, Dunedin, New Zealand Conference dates 3-5 Dec. 2007 Title of proceedings ANZMAC 2007 : 3Rs, reputation responsibility relevance Editor(s) [Unknown] Publication date 2007 Conference series Australian and New Zealand Marketing Academy Conference Start page 3268 End page 3273 Publisher University of Otago, School of Business, Dept. of Marketing Place of publication Dunedin, New Zealand Keyword(s) intensive teaching summer school student evaluation of unit Summary The study investigated how undergraduate marketing students perceived intensive delivery of subjects over summer school as compared to traditional semester delivery. The results suggest that students did not perceive there were substantial differences in learning, but preferred the more intensive nature of the learning. The results also indicate that summer school students found the subject more interesting and rated the subject higher overall as compared with the traditional mode. Individual assessment grades for students in the intensive mode did differ to those in the traditional mode, but examination results and final grades were not statistically different. Intensive modes may be viable alternatives to traditional semester long classes, although they do potentially have increased costs. Language eng Field of Research 139999 Education not elsewhere classified Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services HERDC Research category E1.1 Full written paper - refereed ERA Research output type E Conference publication Copyright notice ©Reproduced with the specific permission of the copyright owner. Persistent URL http://hdl.handle.net/10536/DRO/DU:30016334 Document type: Conference Paper Collections: School of Management and Marketing Higher Education Research Group Open Access Collection   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Thu, 14 May 2009, 12:15:15 EST Thu, 14 May 2009, 12:15:51 EST Thu, 11 Jun 2009, 15:21:38 EST Fri, 24 Jul 2009, 14:42:57 EST Tue, 28 Jul 2009, 10:20:11 EST Fri, 06 Nov 2009, 12:44:12 EST Fri, 16 Mar 2012, 16:47:53 EST Mon, 01 Oct 2012, 12:18:15 EST Thu, 26 Jun 2014, 14:42:23 EST Tue, 06 Sep 2016, 12:14:55 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 1157 Abstract Views, 311 File Downloads  -  Detailed Statistics Created: Thu, 14 May 2009, 12:15:11 EST by Leanne Swaneveld

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