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Marketing students' perception of traditional and intensive delivery : an exploratory study

Ho, Henry Wai Leong and Polonsky, Michael 2007, Marketing students' perception of traditional and intensive delivery : an exploratory study, in ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, School of Business, Dept. of Marketing, Dunedin, New Zealand, pp. 3268-3273.

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Title Marketing students' perception of traditional and intensive delivery : an exploratory study
Author(s) Ho, Henry Wai Leong
Polonsky, Michael
Conference name Australian & New Zealand Marketing Academy. Conference (2007 : University of Otago)
Conference location University of Otago, Dunedin, New Zealand
Conference dates 3-5 December 2007
Title of proceedings ANZMAC 2007 : 3Rs, reputation responsibility relevance
Editor(s) [Unknown]
Publication date 2007
Conference series Australian and New Zealand Marketing Academy Conference
Start page 3268
End page 3273
Publisher University of Otago, School of Business, Dept. of Marketing
Place of publication Dunedin, New Zealand
Keyword(s) intensive teaching
summer school
student evaluation of unit
Summary The study investigated how undergraduate marketing students perceived intensive delivery of subjects over summer school as compared to traditional semester delivery. The results suggest that students did not perceive there were substantial differences in learning, but preferred the more intensive nature of the learning. The results also indicate that summer school students found the subject more interesting and rated the subject higher overall as compared with the traditional mode. Individual assessment grades for students in the intensive mode did differ to those in the traditional mode, but examination results and final grades were not statistically different. Intensive modes may be viable alternatives to traditional semester long classes, although they do potentially have increased costs.
ISBN 9781877156298
9781877156280
Language eng
Field of Research 139999 Education not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©Reproduced with the specific permission of the copyright owner.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016334

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Created: Thu, 14 May 2009, 12:15:11 EST by Leanne Swaneveld