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Exploring the links between relational bonds and customer loyalty : the case of loyal Arabic guests at five-star hotels Shammout, Ahmad B., Zeidan, Susan and Polonsky, Michael 2006, Exploring the links between relational bonds and customer loyalty : the case of loyal Arabic guests at five-star hotels, in ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, School of Advertising, Marketing and Public Relations, Brisbane, Qld., pp. 1-9. Attached Files Name Description MIMEType Size Downloads polonsky-exploringthelinks-2006.pdf Published version application/pdf 109.69KB 647 Title Exploring the links between relational bonds and customer loyalty : the case of loyal Arabic guests at five-star hotels Author(s) Shammout, Ahmad B. Zeidan, Susan Polonsky, Michael Conference name Australian & New Zealand Marketing Academy Conference (2006 : Brisbane, Queensland) Conference location Queensland University of Technology, Gardens Point Campus, Brisbane Conference dates 4-6 December 2006 Title of proceedings ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings Editor(s) Patti, Charles H. Drennan, Judy Ali, Yunus van Dessel, Maria Publication date 2006 Conference series Australian and New Zealand Marketing Academy Conference Start page 1 End page 9 Publisher Queensland University of Technology, School of Advertising, Marketing and Public Relations Place of publication Brisbane, Qld. Summary Relationship marketing aims to build and maintain relationships between customers and organizations. While building strong bonds is a key objective of relationship marketing, limited empirical attention has been paid to the role of relational bonds on enhancing loyalty. This study explores the impact of financial, social and structural bonds on consumer loyalty, using a sample of loyal Arabic hotel guests. The results of this study suggest that structural bonds increase loyalty, although financial and social bonds were not found to have a significant impact on loyalty. ISBN 1741071593 9781741071597 Language eng Field of Research 150599 Marketing not elsewhere classified HERDC Research category E1.1 Full written paper - refereed ERA Research output type E Conference publication Copyright notice ©Reproduced with the specific permission of the copyright owner. Persistent URL http://hdl.handle.net/10536/DRO/DU:30016337 Document type: Conference Paper Collections: School of Management and Marketing Higher Education Research Group Open Access Collection Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Thu, 14 May 2009, 12:45:47 EST Thu, 14 May 2009, 12:49:00 EST Thu, 14 May 2009, 12:50:17 EST Thu, 11 Jun 2009, 15:15:26 EST Fri, 24 Jul 2009, 14:36:31 EST Tue, 28 Jul 2009, 09:08:30 EST Fri, 20 Nov 2009, 09:08:03 EST Wed, 03 Mar 2010, 08:50:03 EST Fri, 16 Mar 2012, 16:48:06 EST Filtered Full Access Statistics: 662 Abstract Views, 647 File Downloads  -  Detailed Statistics Created: Thu, 14 May 2009, 12:45:46 EST by Leanne Swaneveld

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.