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Exploring conference proceedings contribution to marketing knowledge : some initial evidence and directions for the future Polonsky, Michael and Polonsky, Clair 2004, Exploring conference proceedings contribution to marketing knowledge : some initial evidence and directions for the future, in ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings, School of Marketing and International Business, Victoria University of Wellington, Wellington, N.Z., pp. 1-7. Attached Files Name Description MIMEType Size Downloads polonsky-exploringconferenceproceedings-2004.pdf Published version application/pdf 121.26KB 181 Title Exploring conference proceedings contribution to marketing knowledge : some initial evidence and directions for the future Author(s) Polonsky, Michael Polonsky, Clair Conference name Australian & New Zealand Marketing Academy. Conference (2004 : Victoria University of Wellington) Conference location Wellington, New Zealand Conference dates 29 November-1 December 2004 Title of proceedings ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings Editor(s) Wiley, Jim Thirkell, Peter Publication date 2004 Start page 1 End page 7 Publisher School of Marketing and International Business, Victoria University of Wellington Place of publication Wellington, N.Z. Keyword(s) conference proceedings knowledge development theory Building. Summary This paper examines the degree to which works appearing in JM, JMR and JCR cite materials other than academic journals. The results suggest the number of citations to proceedings has fallen since earlier works (Anderson and Haley, 1984). This may be explained by the increased number of marketing related journals available in hard copy and through electronic databases. Citations of non-journal materials within marketing literature are however, higher than were found by Armstrong and Pagell (2003) in the forecasting literature. Some suggestions for future research are provided. Notes Reproduced with the specific permission of the copyright owner. ISBN 0475122143 9780475122148 Language eng Field of Research 150599 Marketing not elsewhere classified HERDC Research category E1.1 Full written paper - refereed ERA Research output type E Conference publication Persistent URL http://hdl.handle.net/10536/DRO/DU:30016345 Document type: Conference Paper Collections: School of Management and Marketing Higher Education Research Group Open Access Collection Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Thu, 14 May 2009, 14:08:01 EST Thu, 14 May 2009, 14:18:02 EST Thu, 14 May 2009, 14:30:45 EST Fri, 24 Jul 2009, 14:35:14 EST Tue, 22 Dec 2009, 08:25:47 EST Mon, 11 Jan 2010, 13:59:24 EST Wed, 03 Mar 2010, 08:55:21 EST Filtered Full Access Statistics: 389 Abstract Views, 181 File Downloads  -  Detailed Statistics Created: Thu, 14 May 2009, 14:08:00 EST by Leanne Swaneveld

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.