Managing strategic versus tactical green collaborations : a nonprofit perspective Polonsky, Michael Jay, Garma, Romana and Chia, Norman 2004, Managing strategic versus tactical green collaborations : a nonprofit perspective, in ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings, School of Marketing and International Business, Victoria University of Wellington, Wellington, N.Z., pp. 1-7. Attached Files Name Description MIMEType Size Downloads polonsky-managingstrategicversus-2004.pdf Published version application/pdf 154.93KB 279 Title Managing strategic versus tactical green collaborations : a nonprofit perspective Author(s) Polonsky, Michael Jay orcid.org/0000-0003-2395-1311 Garma, Romana Chia, Norman Conference name Australian & New Zealand Marketing Academy. Conference (2004 : Victoria University of Wellington) Conference location Wellington, New Zealand Conference dates 29 November-1 December 2004 Title of proceedings ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings Editor(s) Wiley, Jim Thirkell, Peter Publication date 2004 Start page 1 End page 7 Publisher School of Marketing and International Business, Victoria University of Wellington Place of publication Wellington, N.Z. Keyword(s) collaboration non-profit strategy and tactics Summary This exploratory study examines how non-profit organisations view collaborations with other organisations, based on the objective of the collaboration. This perspective has not been previously considered within the literature. Our findings suggest that non-profits believe there are differences in the management of collaborations depending on whether they are designed to achieve strategic or tactical goals. The variables of power and managerial imbalance were found to impact on the perceived effectiveness of strategic collaborations while organisational compatibility was found to impact on the perceived effectiveness of tactical collaborations. Notes Reproduced with the specific permission of the copyright owner. ISBN 0475122143 9780475122148 Language eng Field of Research 150599 Marketing not elsewhere classified HERDC Research category E1.1 Full written paper - refereed ERA Research output type E Conference publication Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30016346 Document type: Conference Paper Collections: School of Management and Marketing Higher Education Research Group Open Access Collection Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Thu, 14 May 2009, 14:20:07 EST Thu, 14 May 2009, 14:28:24 EST Fri, 24 Jul 2009, 14:42:17 EST Tue, 22 Dec 2009, 08:27:10 EST Mon, 11 Jan 2010, 14:04:10 EST Wed, 03 Mar 2010, 08:55:55 EST Tue, 06 Sep 2016, 12:15:41 EST Tue, 05 Dec 2017, 06:28:42 EST Fri, 07 Sep 2018, 14:11:57 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 630 Abstract Views, 279 File Downloads  -  Detailed Statistics Created: Thu, 14 May 2009, 14:20:06 EST by Leanne Swaneveld

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