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Environmental attitudes among university students In New Zealand and Australia

Kilbourne, William E. and Polonsky, Michael 2004, Environmental attitudes among university students In New Zealand and Australia, in ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings, School of Marketing and International Business, Victoria University of Wellington, Wellington, N.Z., pp. 1-7.

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Title Environmental attitudes among university students In New Zealand and Australia
Author(s) Kilbourne, William E.
Polonsky, Michael
Conference name Australian & New Zealand Marketing Academy. Conference (2004 : Victoria University of Wellington)
Conference location Wellington, New Zealand
Conference dates 29 November-1 December 2004
Title of proceedings ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings
Editor(s) Wiley, Jim
Thirkell, Peter
Publication date 2004
Start page 1
End page 7
Publisher School of Marketing and International Business, Victoria University of Wellington
Place of publication Wellington, N.Z.
Keyword(s) DSP
environment
attitudes
socio-economic
cosmology
Summary This paper develops a causal model of environmental attitudes using measures of the dominant social paradigm (DSP) of western industrial societies. Two components of the DSP framework beliefs in economic growth and anthropocentrism are examined regards to environmental attitudes using a sample of university students from Australia and New Zealand. The results indicate that one’s belief in the DSP has a negative effect on environmental attitudes and perception of change necessary ameliorate degradation of the environment. Thus, while public policy favors increasing awareness of and interest in the environment, policy instruments may remain ineffective in producing lasting change if the components of the DSP remain unchanged. It is argued that public policy ought to be directed at changing the DSP so that its negative
effects will be minimized.
Notes Reproduced with the specific permission of the copyright owner.
ISBN 0475122143
9780475122148
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type E Conference publication
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016347

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