• Home
• Library
• DRO home

A grouping journals using multi-dimensional perceptual criteria of North American marketing academics Polonsky, Michael Jay and Whitelaw, Paul 2004, A grouping journals using multi-dimensional perceptual criteria of North American marketing academics, in ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings, School of Marketing and International Business, Victoria University of Wellington, Wellington, N.Z., pp. 1-7. Attached Files Name Description MIMEType Size Downloads polonsky-groupingjournalsusing-2004.pdf Published version application/pdf 120.23KB 145 Title A grouping journals using multi-dimensional perceptual criteria of North American marketing academics Author(s) Polonsky, Michael Jay Whitelaw, Paul Conference name Australian & New Zealand Marketing Academy. Conference (2004 : Victoria University of Wellington) Conference location Wellington, New Zealand Conference dates 29 November-1 December 2004 Title of proceedings ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings Editor(s) Wiley, Jim Thirkell, Peter Publication date 2004 Start page 1 End page 7 Publisher School of Marketing and International Business, Victoria University of Wellington Place of publication Wellington, N.Z. Keyword(s) Academic journals multi-dimensional perceptual ranking Summary This paper seeks to develop groupings of journals (A, B, C) using multi-dimensional perceptual rankings, based on North American respondents’ evaluation of a journal’s prestige, contribution to theory, contribution to practice and contribution to teaching. Nonparametric comparisons of criterion mean values indicate that there are generally statistically significant correlations between criteria. Cluster analysis identifies A, B, and C 'categorisations' of journals are different in regards to all four evaluative criteria. Notes Reproduced with the specific permission of the copyright owner. ISBN 0475122143 9780475122148 Language eng Field of Research 150599 Marketing not elsewhere classified HERDC Research category E1.1 Full written paper - refereed ERA Research output type E Conference publication Persistent URL http://hdl.handle.net/10536/DRO/DU:30016348 Document type: Conference Paper Collections: School of Management and Marketing Higher Education Research Group Open Access Collection Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Thu, 14 May 2009, 14:41:24 EST Thu, 14 May 2009, 14:44:30 EST Tue, 22 Dec 2009, 08:29:40 EST Mon, 11 Jan 2010, 14:08:57 EST Wed, 03 Mar 2010, 08:57:20 EST Filtered Full Access Statistics: 415 Abstract Views, 145 File Downloads  -  Detailed Statistics Created: Thu, 14 May 2009, 14:41:23 EST by Leanne Swaneveld

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.