Deakin home > Deakin University Library > Deakin Research Online > A grouping journals using multi-dimensional perceptual criteria of North American marketing academics
Openly accessible

A grouping journals using multi-dimensional perceptual criteria of North American marketing academics

Polonsky, Michael Jay and Whitelaw, Paul 2004, A grouping journals using multi-dimensional perceptual criteria of North American marketing academics, in ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings, School of Marketing and International Business, Victoria University of Wellington, Wellington, N.Z., pp. 1-7.

Attached Files (Some files may be inaccessible until you login with your Deakin Research Online credentials)
Name Description MIMEType Size Downloads
polonsky-groupingjournalsusing-2004.pdf Published version application/pdf 120.23KB 141

Title A grouping journals using multi-dimensional perceptual criteria of North American marketing academics
Author(s) Polonsky, Michael Jay
Whitelaw, Paul
Conference name Australian & New Zealand Marketing Academy. Conference (2004 : Victoria University of Wellington)
Conference location Wellington, New Zealand
Conference dates 29 November-1 December 2004
Title of proceedings ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings
Editor(s) Wiley, Jim
Thirkell, Peter
Publication date 2004
Start page 1
End page 7
Publisher School of Marketing and International Business, Victoria University of Wellington
Place of publication Wellington, N.Z.
Keyword(s) Academic journals
multi-dimensional perceptual ranking
Summary This paper seeks to develop groupings of journals (A, B, C) using multi-dimensional perceptual rankings, based on North American respondents’ evaluation of a journal’s prestige, contribution to theory, contribution to practice and contribution to teaching. Nonparametric comparisons of criterion mean values indicate that there are generally statistically significant correlations between criteria. Cluster analysis identifies A, B, and C 'categorisations' of journals are different in regards to all four evaluative criteria.
Notes Reproduced with the specific permission of the copyright owner.
ISBN 0475122143
9780475122148
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type E Conference publication
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016348
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in Deakin Research Online is owned by the author, with all rights reserved.

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.

Versions
Version Filter Type
Access Statistics: 404 Abstract Views, 141 File Downloads  -  Detailed Statistics
Created: Thu, 14 May 2009, 14:41:23 EST by Leanne Swaneveld