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What are we really evaluating when we rank journals : Comparisons of views

Polonsky, Michael Jay and Whitelaw, Paul 2003, What are we really evaluating when we rank journals : Comparisons of views, in ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, University of South Australia, Adelaide, S.A., pp. 1374-1380.

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Title What are we really evaluating when we rank journals : Comparisons of views
Author(s) Polonsky, Michael Jay
Whitelaw, Paul
Conference name Australian and New Zealand Marketing Academy Conference (2003 : Adelaide, South Australia)
Conference location Adelaide, South Australia
Conference dates 1-3 December 2003
Title of proceedings ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings
Editor(s) Kennedy, Rachel
Publication date 2003
Start page 1374
End page 1380
Publisher University of South Australia
Place of publication Adelaide, S.A.
Keyword(s) marketing education
Summary This paper examines differences in academics perceptions of how journals should be evaluated in terms of their prestige, contribution to theory, contribution to practice and contribution to teaching. Comparisons are made between individual and institutional weightings, regional variations and whether an individual works at an institution offering a PhD/DBA. Some differences were identified, suggesting that that evaluative criteria used to rank journal may be influenced by employment situations.
ISBN 0868039837
9780868039831
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©Reproduced with the specific permission of the copyright owner.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016354
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