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Chinese consumers' perceptions of country design, assembly and parts capabilities : does country considered or consumer acculturation matter?

Wong, Chui Yim, Polonsky, Michael and Garma, Romana 2005, Chinese consumers' perceptions of country design, assembly and parts capabilities : does country considered or consumer acculturation matter?, in ANZMAC 2005 : Proceedings of the Australia and New Zealand Marketing Association Conference 2005, ANZMAC, [Perth, W.A.], pp. 159-167.

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Title Chinese consumers' perceptions of country design, assembly and parts capabilities : does country considered or consumer acculturation matter?
Author(s) Wong, Chui Yim
Polonsky, Michael
Garma, Romana
Conference name Australia and New Zealand Marketing Association Conference (2005 : Fremantle, W.A.)
Conference location Fremantle, W.A.
Conference dates 5-7 December 2005
Title of proceedings ANZMAC 2005 : Proceedings of the Australia and New Zealand Marketing Association Conference 2005
Editor(s) Purchase, Sharon
Publication date 2005
Conference series Australia and New Zealand Marketing Association Conference
Start page 159
End page 167
Publisher ANZMAC
Place of publication [Perth, W.A.]
Summary Chinese consumers are facing a diverse range of choices in regards to products produced wholly or in part overseas or by overseas corporations based in China. This study examines how consumers from China, both residing at home and abroad, perceived capability of Germany, Japan, US and China in regard to three dimensions of country capabilities- design, assembly and parts/components. The findings show that consumers have different perceptions concerning country capabilities and that Chinese consumers residing overseas appear to have more positive perceptions of foreign countries’ capabilities.
Notes Reproduced with the specific permission of the copyright owner.
ISBN 0646455028
9780646455020
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
ERA Research output type E Conference publication
Copyright notice ©2005, ANZMAC
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016355

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