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Exploring the opportunities for sustainable food labelling : a supply chain perspective Polonsky, Michael, Bhaskaran, Suku and Cary, John 2005, Exploring the opportunities for sustainable food labelling : a supply chain perspective, in ANZMAC 2005 : Proceedings of the Australia and New Zealand Marketing Association Conference 2005, ANZMAC, [Perth, W.A.], pp. 184-190. Attached Files Name Description MIMEType Size Downloads polonsky-exploringtheopportunities-2005.pdf Published version application/pdf 138.32KB 506 Title Exploring the opportunities for sustainable food labelling : a supply chain perspective Author(s) Polonsky, Michael Bhaskaran, Suku Cary, John Conference name Australia and New Zealand Marketing Association Conference (2005 : Fremantle, W.A.) Conference location Fremantle, W.A. Conference dates 5-7 December 2005 Title of proceedings ANZMAC 2005 : Proceedings of the Australia and New Zealand Marketing Association Conference 2005 Editor(s) Purchase, Sharon Publication date 2005 Conference series Australia and New Zealand Marketing Association Conference Start page 184 End page 190 Publisher ANZMAC Place of publication [Perth, W.A.] Summary This study examines supply chain members’ beliefs regarding the opportunities to develop foods produced under an 'eco-friendly' label. The study involved in-depth interviews with 17 Australian senior managers in food organisations who have marketing responsibilities and who have expert product and consumer knowledge (c.f. Clift and Wright 2000, Peattie 2000). The findings suggest that respondents have widely different beliefs regarding the meaning of 'eco-friendly' and believe that claims regarding 'eco-friendly' characteristics are difficult to substantiate. They further suggested that 'eco-friendly' considerations are not a major influencer of consumer food purchase decisions at present and thus 'eco-friendly' production was not a strategic focus of their companies. Respondents felt that 'eco-friendly' labelling would not be successful until consumers’ value 'eco-friendly' food attributes. ISBN 0646455028 064645546X 9780646455020 9780646455464 Language eng Field of Research 150599 Marketing not elsewhere classified HERDC Research category E1.1 Full written paper - refereed ERA Research output type E Conference publication Copyright notice ©Reproduced with the specific permission of the copyright owner. Persistent URL http://hdl.handle.net/10536/DRO/DU:30016357 Document type: Conference Paper Collections: School of Management and Marketing Higher Education Research Group Open Access Collection Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Thu, 14 May 2009, 15:45:05 EST Thu, 14 May 2009, 15:48:35 EST Thu, 14 May 2009, 15:55:03 EST Thu, 11 Jun 2009, 14:57:19 EST Fri, 24 Jul 2009, 14:37:41 EST Mon, 27 Jul 2009, 16:09:58 EST Mon, 19 Oct 2009, 13:27:37 EST Fri, 16 Mar 2012, 16:48:20 EST Filtered Full Access Statistics: 542 Abstract Views, 506 File Downloads  -  Detailed Statistics Created: Thu, 14 May 2009, 15:45:03 EST by Leanne Swaneveld

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.