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Benchmarking publishing activity of U.S. colleges and universities across the leading journals : a grouped evaluation

Polonsky, Michael, Mittelstaedt, John D. and Moore, Jesse N. 2008, Benchmarking publishing activity of U.S. colleges and universities across the leading journals : a grouped evaluation, Journal for advancement of marketing education, vol. 12, Summer, pp. 19-31.

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Title Benchmarking publishing activity of U.S. colleges and universities across the leading journals : a grouped evaluation
Author(s) Polonsky, Michael
Mittelstaedt, John D.
Moore, Jesse N.
Journal name Journal for advancement of marketing education
Volume number 12
Season Summer
Start page 19
End page 31
Publisher Stephens College
Place of publication Columbia, Mo.
Publication date 2008
ISSN 1537-5137
Summary This paper examines institutional research productivity across two sets of journals – Hult et al. (1997) and Polonsky and Whitelaw (2006), based on institutions' Carnegie Foundation Classification, funding type (private or public) and whether institutions' offer PhD's in marketing. It is identified that while Research Intensive institutions publish more than other types of organizations across journal types, the type of funding and offering PhD's in Marketing are equally if not more important. As such, institutions seeking to compare themselves to other institutions should choose a 'similar' set of institutions on which to base any comparisons.
Notes This article is available on page 19 of the attached pdf.

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Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
HERDC collection year 2008
Copyright notice ©2002-2007 Marketing Management Association
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016365

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.

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