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Evaluating the social value of charitable organizations : a conceptual foundation

Polonsky, Michael Jay and Grau, Stacy Landreth 2008, Evaluating the social value of charitable organizations : a conceptual foundation, Journal of macromarketing, vol. 28, no. 2, pp. 130-140.

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Title Evaluating the social value of charitable organizations : a conceptual foundation
Author(s) Polonsky, Michael Jay
Grau, Stacy Landreth
Journal name Journal of macromarketing
Volume number 28
Issue number 2
Start page 130
End page 140
Publisher Sage Publications
Place of publication Thousand Oaks, Calif.
Publication date 2008-06-01
ISSN 0276-1467
1552-6534
Keyword(s) social impact
charity organizations
social accounting
corporate social responsibility
Summary Charities are becoming more businesslike in their quest to address competitive pressures and funding reductions. However, this shift may have unintended consequences. For example, the best-marketed charities are not necessarily the ones with the greatest potential for social benefit. There is currently no mechanism that attempts to evaluate the social value of charities. Borrowing from social investing and corporate social responsibility literature, the authors argue that despite the difficulties inherent in this task, there are several issues that must be considered to assess a charity's social value, and each stakeholder will consider some dimensions of social value differently. Assessing a charity's social value has several ethical and policy implications, especially given the level of governmental and foundational support for charity organizations.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
HERDC collection year 2008
Copyright notice ©2008 Sage Publications
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016367

Document type: Journal Article
Collections: School of Management and Marketing
Higher Education Research Group
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Created: Fri, 15 May 2009, 13:59:18 EST by Leanne Swaneveld