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Product evaluation and purchase intention : impact of country-of-origin and experience in living in a foreign country

Wong, Chui Yim, Garma, Romana and Polonsky, Michael 2007, Product evaluation and purchase intention : impact of country-of-origin and experience in living in a foreign country, Sunway academic journal, vol. 4, pp. 14-26.


Title Product evaluation and purchase intention : impact of country-of-origin and experience in living in a foreign country
Author(s) Wong, Chui Yim
Garma, Romana
Polonsky, Michael
Journal name Sunway academic journal
Volume number 4
Start page 14
End page 26
Publisher Sunway University College
Place of publication Bandar, Malaysia
Publication date 2007-01
ISSN 1823-500X
Keyword(s) country of origin
country of design
country of manufacture
country of parts
Summary This article presents the results of an experiment that compares the perceptions of product quality and purchase intentions of foreign versus home products by Chinese consumers who have had experience living in a western society compared to those living in China. The results indicate experience does affect purchase likelihood for home versus foreign products. Chinese, generally, find country of parts as the best cue in evaluating product quality and purchase intentions.
Language eng
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C3.1 Non-refereed articles in a professional journal
Copyright notice ©2007, Sunway University College
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016368

Document type: Journal Article
Collections: School of Management and Marketing
Higher Education Research Group
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